Marketing

Approaches, tactics and advice for marketers

Latest Posts

14 Tips for Boosting Your PPC Campaign Performance
Marketing

14 Tips for Boosting Your PPC Campaign Performance

Imagine entering a market where you absolutely have no idea where your audience would be and your marketing needs a kickstart. That’s where PPC (Pay-Per-Click) ...

Archita Sharma's avatar by Archita Sharma | May 30, 2024
53 Social Media Pros Explain the Art of Posting on LinkedIn
LinkedIn

53 Social Media Pros Explain the Art of Posting on LinkedIn

Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...

Maham S. Chappal's avatar by Maham S. Chappal | May 3, 2024
22 Ways to Use Google Search Console Filters to Filter Data
Marketing

22 Ways to Use Google Search Console Filters to Filter Data

Have you been wondering about how to make the most of Google Search Console Filters? Undoubtedly, you can learn a lot about how your website ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
32 Effective Social Selling Tips for B2B Companies
Marketing

32 Effective Social Selling Tips for B2B Companies

Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...

Jessica Malnik's avatar by Jessica Malnik | Feb 12, 2023
9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use
Dashboards & Visualization

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Google Analytics is one of the most popular analytics services in the digital world.  Did you know that almost 55% of all websites use Google ...

Maham S. Chappal's avatar by Maham S. Chappal | May 4, 2022
12 Ways to Analyze Your Referral Sources in Google Analytics
Google Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Traffic to your site can come from various sources including social media, other sites linking to you, and your email marketing campaign. But how can ...

Masooma Memon's avatar by Masooma Memon | Nov 7, 2023
14 Ways to Lower Your Website’s Exit Rate
Marketing

14 Ways to Lower Your Website’s Exit Rate

There are many KPIs and metrics you can track and measure to increase engagement with your audience. However, some metrics are often overlooked, and one ...

Archita Sharma's avatar by Archita Sharma | Mar 17, 2022
12 Tried and Tested Tips for Increasing your SaaS Average Deal Size
Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

For a SaaS business model, the average deal size is one of the most important factors when it comes to determining the business’s health. It’s ...

Masooma Memon's avatar by Masooma Memon | Jan 14, 2022
B2C Lead Generation Strategy: Key Differences and Best Approaches
Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...

Jessica Malnik's avatar by Jessica Malnik | Jun 12, 2024
SEO vs. PPC – Which Strategy is Right for Your Business
Marketing

SEO vs. PPC – Which Strategy is Right for Your Business

When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO ...

Maham S. Chappal's avatar by Maham S. Chappal | Dec 6, 2021
19 Examples of Successful Affiliate Marketing Campaigns
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...

Jessica Malnik's avatar by Jessica Malnik | Apr 26, 2023
14 Essential Things You Should Include in a Marketing Reporting Meeting
Marketing

14 Essential Things You Should Include in a Marketing Reporting Meeting

Marketing reporting meetings can be a little tricky to conduct.  However, as your business and team grow, when it comes to Marketing Reporting, the need ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 23, 2024
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.