Marketing

Approaches, tactics and advice for marketers

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34 Marketing Metrics to Include in Every Marketing Report
Marketing

34 Marketing Metrics to Include in Every Marketing Report

According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...

Author's avatar by Masooma Memon | May 1, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Author's avatar by Jessica Malnik | Jan 21, 2022
The 16 Best White-Label Marketing Software Agencies Recommend
Marketing

The 16 Best White-Label Marketing Software Agencies Recommend

Running an agency is no cakewalk without the support of tools to empower you with additional technological skills. These could help you either in proposal ...

Author's avatar by Archita Sharma | Apr 14, 2023
37 Ways High-Ranking Marketers Improve Their Website Domain Authority
Marketing

37 Ways High-Ranking Marketers Improve Their Website Domain Authority

If you’re investing in content marketing, you’re undoubtedly spending some time and effort trying to find ways to improve your search rankings. And if you ...

Author's avatar by Maham S. Chappal | May 19, 2022
23 Effective Ways to Reduce Email Unsubscribes
Marketing

23 Effective Ways to Reduce Email Unsubscribes

Your email list is your ATM.  I first heard this while listening to a talk from Noah Kagan a few years ago.  Email marketing is ...

Author's avatar by Jessica Malnik | Apr 10
Dwell Time for SEO: What It Means & 25 Ways to Improve It
Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...

Author's avatar by Masooma Memon | Feb 2, 2023
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...

Author's avatar by Archita Sharma | Nov 8, 2023
46 Tips for Writing A Cold Email That Actually Gets A Response
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

Is cold email dead?  Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...

Author's avatar by Jessica Malnik | Apr 4, 2023
New Integration: Monitor Ad Engagement with StackAdapt + Databox
Marketing

New Integration: Monitor Ad Engagement with StackAdapt + Databox

Hi there, StackAdapt users 👋 Today, we’re excited to announce our new integration with StackAdapt, allowing you to track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside ...

Author's avatar by Tamara Omerovic | Jul 29, 2020
The Best Social Media Platforms for Business According to 30+ Experts
Marketing

The Best Social Media Platforms for Business According to 30+ Experts

With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...

Author's avatar by Maham S. Chappal | Oct 20, 2022
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Marketing

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...

Author's avatar by Elise Dopson | Dec 6, 2022
Calculating Marketing ROI:  7 Popular Formulas + Reporting Tips
Marketing

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...

Author's avatar by Elise Dopson | Jan 31, 2023
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