Marketing

Approaches, tactics and advice for marketers

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20 Tips for Optimizing your Homepage for Search Engines
Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...

Masooma Memon's avatar by Masooma Memon | Apr 19, 2023
How Taos Transitioned from Manual Reporting to Agile Marketing & Saved 10 Hours Every Week
Market Research

How Taos Transitioned from Manual Reporting to Agile Marketing & Saved 10 Hours Every Week

When you’re a small and mighty company, competing effectively with larger enterprises requires having an edge in terms of technology, talent, and product offering. While ...

Belynda Cianci's avatar by Belynda Cianci | Dec 2, 2021
28 Expert Tips for Conducting Social Media Audits
Marketing

28 Expert Tips for Conducting Social Media Audits

A social media audit is a great tool to help you both set and improve your social media marketing strategy over time.  An audit doesn’t ...

Jessica Malnik's avatar by Jessica Malnik | Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...

Jessica Malnik's avatar by Jessica Malnik | Jan 20, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...

Masooma Memon's avatar by Masooma Memon | Jan 31, 2023
37 Marketers Share Their Favorite Marketing Design Software
Marketing

37 Marketers Share Their Favorite Marketing Design Software

You don’t necessarily need a degree in design to create graphics for your blog posts, design professional lead magnets, or create videos for your social ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 3, 2025
30 Content Engagement Metrics to Keep an Eye On
Marketing

30 Content Engagement Metrics to Keep an Eye On

Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2024
Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting
Marketing

Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting

If you are selling products online, Shopify is definitely one of the e-commerce solutions to consider because it’s easy to set up, it’s secure and ...

Archita Sharma's avatar by Archita Sharma | Dec 16, 2022
23 Copywriting Tips for Improving the Effectiveness of Your Website
Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...

Jessica Malnik's avatar by Jessica Malnik | Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...

Jessica Malnik's avatar by Jessica Malnik | Sep 12, 2023
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
Marketing

12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...

Archita Sharma's avatar by Archita Sharma | Apr 26, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...

Elise Dopson's avatar by Elise Dopson | May 17, 2022
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