Marketing
Approaches, tactics and advice for marketers
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Marketing
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...
Marketing
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...
Marketing
The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO
Did you know that WordPress has a 60.8% market share in the CMS market? Or that WordPress powers 14.7% of the world’s top websites? Couple ...
Marketing
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Did you know that 40% of office workers spend a quarter of their week on repetitive tasks? Tools like Zapier allow you and your team ...
Market Research
How Russell Marketing Ditched Manual Reporting & Now Uses Real-Time Data to Improve Performance
Even great products need help to get to market and make a great impression—or more appropriately, impressions. This is where the team at Russell Marketing ...
Marketing
Include These 16 Metrics in Your Email Marketing Reporting
According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...
Marketing
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...
Marketing
26 Effective Ways for Improving Your Customer Retention Rate
Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one? In addition, customer retention ...
Marketing
Cleanup Your Bad CRM Data Like the Pros Dore
Data and marketing. The two go together like peanut butter and jelly. Why? Clean, complete and accurate data is the key to marketing personalization and ...
Marketing
13 Ways to Increase Your Company’s Share of Voice
Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...
KPIs & Metrics
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
Marketing
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...
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