Marketing

Approaches, tactics and advice for marketers

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18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...

Maham S. Chappal's avatar by Maham S. Chappal | Mar 29, 2023
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...

Masooma Memon's avatar by Masooma Memon | Jan 20, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
What is Customer Acquisition Cost and How to Keep it at a Minimum
Marketing

What is Customer Acquisition Cost and How to Keep it at a Minimum

The bitter truth is: leads don’t come on their own. You have to invest time and money to get those leads rolling and converting into ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
How Neverthink.tv Improved both Product & Content Development with Databox
Market Research

How Neverthink.tv Improved both Product & Content Development with Databox

Online entertainment is a hard niche to break into with YouTube, virtual gaming, social media, and more. Before Covid-19 hit, the average daily time spent ...

Allison Frieden's avatar by Allison Frieden | Apr 13, 2022
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on Linkedin get 3x as much engagement than other post types?  With statistics like this one, it is easy to ...

Jessica Malnik's avatar by Jessica Malnik | May 3, 2024
Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples
Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in ...

Masooma Memon's avatar by Masooma Memon | Dec 22, 2021
18 Essential Things Every B2B Marketing Report Should Include
Marketing

18 Essential Things Every B2B Marketing Report Should Include

How do you know your B2B marketing campaigns are reaping successful results? Through reporting. In fact, according to Databox’s state of business reporting, marketing is ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 20, 2023
Make the Most of Your Content Marketing Budget with These 44 Tips
Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...

Jessica Malnik's avatar by Jessica Malnik | May 17, 2022
13 Vital Things to Include in a B2C Marketing Report
Marketing

13 Vital Things to Include in a B2C Marketing Report

As a B2C marketer, what’s your number one goal? According to a report by Content Marketing Institute, 3 most cited goals by B2C marketers are: ...

Maham S. Chappal's avatar by Maham S. Chappal | Feb 13, 2023
25 Best B2B Lead Generation Tools for Getting More Targeted Leads
Marketing

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine.  Generating leads can be time-consuming.  Luckily, there is ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2023
18 Tried and Tested Tips for Writing a High-Converting Homepage Headline
Marketing

18 Tried and Tested Tips for Writing a High-Converting Homepage Headline

Struggling to write a high converting homepage headline? One that instantly stops visitors in their tracks and urges them to read more?  One that engages ...

Maham S. Chappal's avatar by Maham S. Chappal | Dec 6, 2021
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