Marketing

Approaches, tactics and advice for marketers

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How to Improve Your Post Engagement on Facebook Ads
Marketing

How to Improve Your Post Engagement on Facebook Ads

Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Elise Dopson's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Jessica Malnik's avatar by Jessica Malnik | Nov 11, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Jessica Malnik's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Jessica Malnik's avatar by Jessica Malnik | May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Elise Dopson's avatar by Elise Dopson | Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Elise Dopson's avatar by Elise Dopson | Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
How to Set SEO Goals for Your Team (That Actually Drive Action)
Marketing

How to Set SEO Goals for Your Team (That Actually Drive Action)

SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...

Elise Dopson's avatar by Elise Dopson | Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective.  The ad format is the ...

Jessica Malnik's avatar by Jessica Malnik | Mar 29, 2023
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