Approaches, tactics and advice for marketers
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...
We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...
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