Marketing

Approaches, tactics and advice for marketers

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The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...

Elise Dopson's avatar by Elise Dopson | Aug 19, 2021
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Hubspot

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...

by Kiera Abbamonte | Sep 19, 2021
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
KPIs & Metrics

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...

Elise Dopson's avatar by Elise Dopson | Sep 8, 2023
11 Tips for Creating An Actionable SEO Marketing Dashboard
Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...

Elise Dopson's avatar by Elise Dopson | May 19, 2022
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
Marketing

Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client

“Don’t sugar-coat it.”— Everyone  Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...

Belynda Cianci's avatar by Belynda Cianci | May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2024
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Hubspot

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...

Elise Dopson's avatar by Elise Dopson | Jan 16, 2023
The 22 Essential Startup Marketing KPIs for Measuring Traction
Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...

by Kiera Abbamonte | May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...

Belynda Cianci's avatar by Belynda Cianci | Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
Dashboards & Visualization

How to Use Google Sheets + Databox to Track & Visualize Performance

How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
Facebook Ads

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...

by Spela Mlekuz | Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Marketing

The Definitive List of Marketing KPIs Every Team Should Track

Which marketing KPIs are the most important to track?  This is the question we set out to answer several months ago when we began reaching ...

Jessica Malnik's avatar by Jessica Malnik | May 19, 2022
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