Approaches, tactics and advice for marketers
Data shows that 67% of all clicks go to the first five organic results. There’s pressure to land those positions for your business. But if ...
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Aug 19, 2021
Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...
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May 17, 2024
Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...
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Jun 3, 2025
Personal touches make all the difference in marketing. Untold thousands of marketing hours (and dollars) go into creating a personalized experience for every client, prospect, ...
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Jun 3, 2025
Maria Pergolino had never heard of ActiveCampaign. Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...
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Dec 10, 2019
Marketing, and online marketing in particular, is always changing. It’s one of those industries where practitioners have to always be learning—or risk falling behind. With ...
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Dec 1, 2021
For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...
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Dec 3, 2021
Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.” He calls it naively confident, in that (at ...
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Nov 14, 2019
In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...
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Feb 23, 2023
“The customer is always right.” It may be an old chestnut, but this idea remains one of the most powerful truths in sales and marketing. ...
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Jan 20, 2022
Elle Woulfe has been marketing technology solutions to marketers for close to 12 years. Eloqua, Lattice Engines and Path Factory are some of the notable ...
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Nov 1, 2019
If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...
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Jan 20, 2023
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Databox Inc.
HQ: Boston, MA, USA
AI-powered analytics for teams that need answers now.
Databox Inc.
HQ: Boston, MA, USA
AI-powered analytics for teams that need answers now.
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