Inside G2’s Explosive Growth with CMO Ryan Bonnici

Author's avatar Ground Up Podcast UPDATED Nov 14, 2019 PUBLISHED Nov 18, 2019 1 minute read

Table of contents

    Peter Caputa

    To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here.

    Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.” 

    He calls it naively confident, in that (at times) maybe he’s naive to just how difficult that goals he’s working toward are. 

    But really, Ryan’s been marketing software to marketers for the past decade––at Microsoft, Salesforce, HubSpot,…and now G2.  

    In the two years since joining G2 Crowd (now just G2), he’s grown the marketing team from 5 people to 80, the monthly organic traffic from 500,000 to 5 million, and rebranded and repositioned the brand to be about more than just customer reviews. 

    Naiveté. Confidence. Call it whatever you want––whatever it is, it’s working. 

    Author's avatar
    Article by
    Tamara Omerovic

    Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

    More from this author

    Get practical strategies that drive consistent growth

    Read some