Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

John Bonini John Bonini on November 18, 2019 (last modified on November 14, 2019) • 1 minute read

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.” 

He calls it naively confident, in that (at times) maybe he’s naive to just how difficult that goals he’s working toward are. 

But really, Ryan’s been marketing software to marketers for the past decade––at Microsoft, Salesforce, HubSpot,…and now G2.  

In the two years since joining G2 Crowd (now just G2), he’s grown the marketing team from 5 people to 80, the monthly organic traffic from 500,000 to 5 million, and rebranded and repositioned the brand to be about more than just customer reviews. 

Naiveté. Confidence. Call it whatever you want––whatever it is, it’s working. 

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2

Read more

How Active Campaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25

Read more

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Ground Up Podcast   |  Nov 11