Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

John Bonini on November 18, 2019 (last modified on November 14, 2019) • 1 minute read

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.”

He calls it naively confident, in that (at times) maybe he’s naive to just how difficult that goals he’s working toward are.

But really, Ryan’s been marketing software to marketers for the past decade––at Microsoft, Salesforce, HubSpot,…and now G2.

In the two years since joining G2 Crowd (now just G2), he’s grown the marketing team from 5 people to 80, the monthly organic traffic from 500,000 to 5 million, and rebranded and repositioned the brand to be about more than just customer reviews.

Naiveté. Confidence. Call it whatever you want––whatever it is, it’s working.

About the author

John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

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