Marketing

Approaches, tactics and advice for marketers

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Optimize Google Display Ads Like a Pro with These 8 Tips
Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...

Mariana Santiago's avatar by Mariana Santiago | Nov 14, 2023
12 Expert Tips for Using Google Shopping Ads to Increase Sales
Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

If your eCommerce business doesn’t have Google Shopping ads, you’re missing out on some serious internet real estate. According to Merkle, 60% of all Google ...

Melissa King's avatar by Melissa King | Jun 24, 2022
16 Best eCommerce Integrations for Converting Browsers into Buyers
Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2022
4 Things You Should Include in Your Annual Marketing Report
Marketing

4 Things You Should Include in Your Annual Marketing Report

Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Oct 5, 2022
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
Marketing

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Jul 11, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Goals & Forecasts

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
Word Count for SEO: Does it Really Make a Difference?
Marketing

Word Count for SEO: Does it Really Make a Difference?

There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...

Mara Calvello's avatar by Mara Calvello | Jul 7, 2024
11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads
Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Traffic conversion is one of the most complex issues digital marketers face. Sure, it’s easy enough to get eyes on a website using PPC ads ...

Mariana Santiago's avatar by Mariana Santiago | Apr 6, 2023
LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips
Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Did you know that Pew Research found that 25% of adults on the internet used LinkedIn in 2018? That’s more than Twitter, which 24% of ...

Melissa King's avatar by Melissa King | Jan 23, 2023
B2B Social Media Strategy: 21 Ways to Drive More Engagement
Marketing

B2B Social Media Strategy: 21 Ways to Drive More Engagement

75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...

Masooma Memon's avatar by Masooma Memon | Jul 25, 2024
How to Start a Blog from Scratch: 26 Tips for Beginners
Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...

Masooma Memon's avatar by Masooma Memon | Oct 11, 2022
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