Marketing

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Include These 16 Metrics in Your Email Marketing Reporting
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...

Author's avatar by Jessica Malnik | Mar 27, 2023
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Marketing

The 22 Email Marketing KPIs to Track the Performance of Your Campaign

Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...

Author's avatar by Elise Dopson | Sep 28, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one?  In addition, customer retention ...

Author's avatar by Jessica Malnik | Apr 25, 2023
Cleanup Your Bad CRM Data Like the Pros Dore
Marketing

Cleanup Your Bad CRM Data Like the Pros Dore

Data and marketing. The two go together like peanut butter and jelly.  Why? Clean, complete and accurate data is the key to marketing personalization and ...

Author's avatar by Belynda Cianci | Jul 18, 2024
13 Ways to Increase Your Company’s Share of Voice
Marketing

13 Ways to Increase Your Company’s Share of Voice

Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...

Author's avatar by Archita Sharma | Apr 6, 2023
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...

Author's avatar by Jessica Malnik | May 12, 2022
34 Marketing Metrics to Include in Every Marketing Report
Marketing

34 Marketing Metrics to Include in Every Marketing Report

According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...

Author's avatar by Masooma Memon | May 1, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Author's avatar by Jessica Malnik | Jan 21, 2022
The 16 Best White-Label Marketing Software Agencies Recommend
Marketing

The 16 Best White-Label Marketing Software Agencies Recommend

Running an agency is no cakewalk without the support of tools to empower you with additional technological skills. These could help you either in proposal ...

Author's avatar by Archita Sharma | Apr 14, 2023
37 Ways High-Ranking Marketers Improve Their Website Domain Authority
Marketing

37 Ways High-Ranking Marketers Improve Their Website Domain Authority

If you’re investing in content marketing, you’re undoubtedly spending some time and effort trying to find ways to improve your search rankings. And if you ...

Author's avatar by Maham S. Chappal | May 19, 2022
23 Effective Ways to Reduce Email Unsubscribes
Marketing

23 Effective Ways to Reduce Email Unsubscribes

Your email list is your ATM.  I first heard this while listening to a talk from Noah Kagan a few years ago.  Email marketing is ...

Author's avatar by Jessica Malnik | Jun 28, 2022
Dwell Time for SEO: What It Means & 25 Ways to Improve It
Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...

Author's avatar by Masooma Memon | Feb 2, 2023
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