Ground Up Podcast

How Companies like Apple, Facebook (And Others) Build Habit-Forming Products

Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love.

John Bonini John Bonini on March 8, 2018 • 1 minute read

It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It sits beneath my desk lamp.)

Four years is almost an eternity in modern tech, but the lessons Nir Eyal first published in Hooked are more relevant today than ever.

Games, consumer technology, even B2B technology have taken hold of people’s behavior in ways we haven’t seen before.

People can’t put their phones down. They tweet, spend hours on Facebook, and even create rules in order to stay disciplined with their time spend with technology.

Eyal, an entrepreneur turned behavioral scientist, wanted to know what companies like Apple and Facebook (and now countless others) were doing differently to create such habit-forming products.

Hooked was both his study and findings from that.

I recently sat down with Eyal to talk about all things Hooked, including how companies successfully create habits, how we as consumers can increase our awareness of the forces at play, and the ethics of it all.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

Ground Up Podcast   |  May 18

Read more

Why Your Content Marketing Playbook Needs to Change

On this episode of Ground Up, Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.

Ground Up Podcast   |  May 1

Read more

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

Russ Perry, founder of Design Pickle, shares how they made unlimited, subscription-based graphic design work.

Ground Up Podcast   |  Apr 23