Ecommerce Full Funnel Dashboard

Template created by Rok Hrastnik Rok Hrastnik
Download this free eCommerce full funnel dashboard template to learn where your ecommerce funnel is improving or faltering. Get unique insights into your funnel data and track key metrics that’ll inform you on what stage of your conversion funnel that needs to be optimized.

Uses one-click integrations:

  • Google Analytics Google Analytics
  • Google Ads Google Ads
  • Facebook Ads Facebook Ads
  • Mailchimp Mailchimp

If you don’t use Google Analytics, Google Ads, Facebook Ads or Mailchimp, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Ecommerce full funnel dashboard template

By connecting your Google Analytics, Google Ads, Facebook Ads, and Mailchimp account, you’ll learn:

  • How effective are our Facebook Ads in driving traffic and sales? Measure your return on ad spend (ROAS) for your Facebook ad campaign by tracking how much you put in against how much you earned from all purchases that occurred as a result of your Facebook Ad campaign.
  • What is our Facebook cost-per-mile? See how much you get to pay for your Facebook ad to be shown to 1000 people. This is a good measure of the cost-effectiveness of your ad campaign.
  • How much do we earn and spend for every click on our ad? Track and compare the cost you incurred for every time someone clicked on your Google ad to what you earned per click. Also, see how much you had to pay for a conversion from your ad in the current month to evaluate the success of your paid ad campaign.
  • Are our email campaigns bringing in customers? Measure our email marketing campaigns’ performance by tracking daily how much revenue you’ve earned from them. Track the number of new email subscribers to your mailing list on a daily basis to give you an estimate of your email subscriber value.
  • Which products drive the most sales? Determine your best selling products by how much revenue you earned from them--this information is useful as it informs you on which products are most likely to attract more buyers to your ecommerce store and increase your sales and revenue.
  • How do we determine the revenue earned per visitor? See what percentage of your ecommerce visitors converted into customers by purchasing an item during a certain period and measure the average value of each order made on your site during the same period. It is useful to track these metrics as you’re able to measure the profitability and health of your ecommerce business.
  • Which metrics do we need to optimize? Keep your finger on the pulse of your most important ecommerce metrics and their performance month-to-month in order to make better-informed decisions for your business.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Social media engagement
  • Paid advertising
  • Landing page performance
  • Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using Google Analytics. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.


Pull additional data using our deep integration with Mailchimp.

What key metrics can you track and visualize with our integration with Mailchimp? When it comes to your email marketing data, almost anything:

  • Campaign benchmarking
  • Audience growth
  • Open and click rates
  • Unsubscribes

There are many, many different metrics and metric combinations you can track using Mailchimp. And in Databox, you can quickly visualize dozens of metrics in a variety of different ways.

Read more about Databox’s Mailchimp integration.


Pull additional data using our integration with Facebook Ads and Google Ads.

What other useful paid social metrics else can you track and visualize using our integrations with Facebook Ads and Google Ads? Almost anything:

  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals
  • Cost analysis
  • Keyword analysis
  • Conversion analysis

There are numerous metrics and metric combinations you can track using Google Ads and Facebook Ads. And in Databox, you can quickly visualize dozens of these metrics in a variety of ways.

Read more about Databox’s Google Ads and Facebook Ads integration.

Google Analytics Google Analytics metrics included in this template
  • Avg. Order Value

    Average Value of transactions during specified Date Range.

  • [tmpl] Email Revenue

  • [tmpl] Google CPC Revenue

  • Ecommerce Conversion Rate

    Percentage of Sessions that resulted in an Ecommerce Transaction during specified Date Range.

  • Revenue

    Revenue from Web Ecommerce or In-app Transactions during specified Date Range. Depending on your implementation, this can include Tax and Shipping.

  • Revenue by Channel

    Revenue from Web Ecommerce or In-app Transactions during specified Date Range split up by Channels.

  • Product Revenue by Product Name

    Revenue from Individual Product Sales during specified Date Range split up by Product Name.

  • Sessions

    Number of Sessions during specified Date Range. A session is the period time a user is actively engaged with your website, app, etc.

Google Ads Google Ads metrics included in this template
  • Cost

    Sum of your Cost-per-click (CPC) Spend and Cost-per-thousand Impressions (CPM) Spend during the specified Date Range.

  • Cost / Conversion

    Cost divided by your Conversions during the specified Date Range. Cost includes cost for Interactions that can lead to a Conversion, and Conversions includes only those Conversion Actions that you've chosen to include.

Facebook Ads Facebook Ads metrics included in this template
  • CPM

    Average Cost for 1,000 Impressions during the specified Date Range.

  • Purchases

    Number of Purchase Events attributed to your Ads during the specified Date Range.

  • Amount Spent

    Estimated Amount of Money you've Spent on your Campaigns, Ad set or Ad during the specified Date Range.

Mailchimp Mailchimp metrics included in this template
  • New Subscribed Contacts

    Number of New Subscribed Contacts during the specified Date Range.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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