Dashboard Examples / Marketing / Web Analytics / E-commerce Customers Overview (WooCommerce + GA4)
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E-commerce Customers Overview (WooCommerce + GA4)

Template created by Databox Databox

Use this easy-to-use, customizable E-commerce Customers Overview Dashboard to analyze key store performance metrics, including sales trends, customer behavior, and retention rates. This dashboard tracks total sales, average order value, new vs. returning customers, purchase frequency, and customer lifetime value, helping you make data-driven decisions to grow your business. It integrates with WooCommerce and GA4, ensuring seamless data tracking and in-depth analysis for better insights.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • WooCommerce WooCommerce

If you don't use Google Analytics 4 or WooCommerce, you can pull data from any of our 130+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Google Analytics 4 Google Analytics 4 metrics included in this template
  • Sessions by Medium

    Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions from different marketing channels such as organic, direct, or referral. It helps understand which channels are driving traffic and assists in optimizing marketing efforts.

  • % New Users
  • New Users

    New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

  • Sessions

    Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

  • Sessions by Source

    The Sessions by Source metric tracks the number of visits (sessions) to your website or app, grouped by the source that drove the traffic.

  • Total Users

    Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.

WooCommerce WooCommerce metrics included in this template
  • Orders by Country

    Number of orders placed by customers from each country in WooCommerce Analytics, indicating order distribution by country.

  • Orders by Customer

    Number of orders placed by each customer in WooCommerce Analytics, indicating individual customer order frequency.

  • Total Spend by Country

    Total spend by customers from each country in WooCommerce Analytics, indicating purchase amounts by country.

  • Total Spend by Customer

    Total spend by each customer in WooCommerce Analytics, indicating individual customer purchase amounts.

  • New Customers (Legacy)

    The New Customers metric measures the number of first-time customers who have made a purchase in a given period. It helps to assess business growth and loyalty.

  • Total Customers

    Total number of customers in WooCommerce Analytics, indicating the overall customer base.

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Customize this dashboard with Databox

Sometimes, you'll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox's Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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