Marketing
Approaches, tactics and advice for marketers
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Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
How to Use Google Sheets + Databox to Track & Visualize Performance
How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
7 Essential Metrics to Include in Every Weekly Marketing Report
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
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