Marketing

Approaches, tactics and advice for marketers

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How to Create SMART Marketing Goals That Your Team Will Actually Hit
Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...

Elise Dopson's avatar by Elise Dopson | May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 18, 2023
13 Tips for Setting (and Achieving) Your Marketing Goals
Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...

Jessica Malnik's avatar by Jessica Malnik | Apr 23, 2024
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Marketing

How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...

Belynda Cianci's avatar by Belynda Cianci | Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...

Elise Dopson's avatar by Elise Dopson | Dec 16, 2021
7 Essential Metrics to Include in Every Weekly Marketing Report
Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...

Belynda Cianci's avatar by Belynda Cianci | Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Google Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...

Jessica Malnik's avatar by Jessica Malnik | Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
Marketing

What to Include in Your Daily Marketing Report: A 16-Point Checklist

A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...

by Kiera Abbamonte | Apr 24, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...

Elise Dopson's avatar by Elise Dopson | Apr 17, 2023
30 Expert Google Analytics Tips for Beginners
Marketing

30 Expert Google Analytics Tips for Beginners

You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...

Jessica Malnik's avatar by Jessica Malnik | Aug 17, 2023
The Best Email Newsletter Examples by Brand, Category, & Industry
Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need a breather or a little inspiration? It may be as close as your email inbox.  As marketers and creatives, connecting with other sources of ...

Belynda Cianci's avatar by Belynda Cianci | Jun 5, 2025
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