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The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...

Author's avatar by Elise Dopson | Apr 17, 2023
30 Expert Google Analytics Tips for Beginners
Marketing

30 Expert Google Analytics Tips for Beginners

You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...

Author's avatar by Jessica Malnik | Aug 17, 2023
The Best Email Newsletter Examples by Brand, Category, & Industry
Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need a breather or a little inspiration? It may be as close as your email inbox.  As marketers and creatives, connecting with other sources of ...

Author's avatar by Belynda Cianci | Jun 5
The 14 Best SEO Competitive Analysis Tools (and How to Use Them)
Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Data shows that 67% of all clicks go to the first five organic results. There’s pressure to land those positions for your business. But if ...

Author's avatar by Elise Dopson | Aug 19, 2021
18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From
Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...

Author's avatar by Elise Dopson | May 17, 2024
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...

Author's avatar by Belynda Cianci | Jun 3
Email Personalization: Tips, Tools, & The 6 Fundamentals For Success
Marketing

Email Personalization: Tips, Tools, & The 6 Fundamentals For Success

Personal touches make all the difference in marketing. Untold thousands of marketing hours (and dollars) go into creating a personalized experience for every client, prospect, ...

Author's avatar by Belynda Cianci | Jun 3
How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Marketing

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Maria Pergolino had never heard of ActiveCampaign.  Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...

Author's avatar by Tamara Omerovic | Dec 10, 2019
The 24 Best Online Marketing Courses For Growing Your Career
Marketing

The 24 Best Online Marketing Courses For Growing Your Career

Marketing, and online marketing in particular, is always changing. It’s one of those industries where practitioners have to always be learning—or risk falling behind. With ...

Author's avatar by Kiera Abbamonte | Dec 1, 2021
Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...

Author's avatar by Kiera Abbamonte | Dec 3, 2021
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Marketing

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.”  He calls it naively confident, in that (at ...

Author's avatar by Tamara Omerovic | Nov 14, 2019
20 Must-Have Google Analytics Integrations That Marketers Rely On
Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...

Author's avatar by Kiera Abbamonte | Feb 23, 2023
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