Marketing

Approaches, tactics and advice for marketers

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23 Proven Email Marketing Tips From Top Digital Marketers
Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

If you think that email is an oversaturated channel, you probably haven’t discovered these email marketing tips yet. Even in 2019, email is still one ...

Author's avatar by Tamara Omerovic | Jun 3
The 19 Best WordPress Marketing Plugins You Should Install on Your Website
Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

Did you know that the average marketer has 12 different tools in their back pocket? Whether you’re using them to automate your sales process or ...

Author's avatar by Elise Dopson | May 8, 2023
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Goals & Forecasts

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
15 Website Speed Optimization Tips That Anyone Can Implement
Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...

Author's avatar by Jessica Greene | Apr 23, 2024
How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages
Goals & Forecasts

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages

Optimizing organic landing pages, especially pages that rank well, are important for your company’s strategic SEO planning. Keeping track of top-ranking organic landing pages can ...

Author's avatar by Mark Schmukler | Oct 3, 2019
The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...

Author's avatar by Elise Dopson | Jul 14, 2022
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
Goals & Forecasts

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell
Goals & Forecasts

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

For a while, Patrick Campbell was too embarrassed to refer to himself as CEO.  The company was too small. They didn’t generate enough revenue.  They ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
These Are the 35 Best SEO Blogs According to 127 Readers
Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...

Author's avatar by Jessica Greene | Jun 3
Save Time with These Ready-to-Use & Free Marketing Templates
Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Let me know if this sounds familiar: you’re staring at a blank page, about to spend a long afternoon creating a marketing asset from scratch. ...

Author's avatar by Tamara Omerovic | Apr 3
The 17 Best Lead Intelligence Tools for Marketers and Sales Reps
Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

If you had to pick one thing that makes your sales and prospecting efforts more effective, what would it be? For most businesses, the answer ...

Author's avatar by Kiera Abbamonte | May 12, 2023
How Lessonly Built a Thriving Brand Community–One Llama at a Time
Marketing

How Lessonly Built a Thriving Brand Community–One Llama at a Time

Kyle Lacy has spray-painted, in his estimation, close to 1000 golden llamas. These are small, trophy-sized llamas, just to be clear.  What started as a ...

Author's avatar by Spela Mlekuz | Sep 19, 2019
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