Optimizing organic landing pages, especially pages that rank well, are important for your company’s strategic SEO planning. Keeping track of top-ranking organic landing pages can be tough, which is why we use Databox in order to quickly pull relevant data to understand which pages are performing best, and which are opportunities for optimization. To stay competitive in the always-evolving game of SEO, companies need to constantly evaluate what’s working and resonating with people and what’s not. Personalization is extremely important to high-ranking, successful content. So, analyzing where, when, and why people click is an obvious first step. In order to integrate the process of keeping track of how and where users are landing organically on your company’s or clients’ websites, you’ll need to create a datablock, which is one block of data, within the Google Analytics dashboard. When you build a custom datablock, you’ll have the ability to pull numerous insights on whether your organic landing pages are performing well. In this Data Snack, Ben Johnston from Sagefrog Marketing will show you how to build this custom datablock and what insights you can pull from having this datablock as a regular part of your Google Analytics board.