Approaches, tactics and advice for marketers
46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
Keyword research and analysis can be costly, but it doesn’t have to be. For access to industry-leading keyword research tools like Moz, Ahrefs, or SEMrush, ...
Do you and/or your team manage a Facebook Group for your company? Good news. Starting today, you can track member growth from your group in ...
Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...
When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...
When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
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