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It could mean a lead capture directly from the video embed, a simple CTA click, or whether video content influenced moving a lead through your sales funnel and into a paying customer.
By identifying the conversion rate that you want to measure from video, you’ll be able to understand how your content is performing and experiment with ways to improve it.
In this episode of Data Snacks, we’ll show you how Nextiny optimizes our videos to improve video conversion rate metrics.
Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.
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At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
Gabriel and the Nextiny Marketing team have been delivering qualified leads to their clients and helping to close them into actual customers, transforming Nextiny from a website and Search Engine Optimization (SEO) company into a growth agency specializing in lead generation and customer acquisition.
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