When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the video embed, a simple CTA click, or whether video content influenced moving a lead through your sales funnel and into a paying customer. By identifying the conversion rate that you want to measure from video, you’ll be able to understand how your content is performing and experiment with ways to improve it. How to Improve Your Video Conversion Rate In this episode of Data Snacks, we’ll show you how Nextiny optimizes our videos to improve video conversion rate metrics. Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.