Here are some proven tactics for improving video conversion rate, dashboards to track your progress, and ways to share results as they happen.
Conversion rate is not a video metric on its own. Instead, it requires two metrics and an added step of calculation.
Whether you want to know the conversion from video views to form submissions on a single video or the indirect impact that video has on landing page conversions, you’ll have to create these calculations using one or multiple sources, i.e. views from Wistia and New Leads from HubSpot.
You can use Data Calculations to create metrics like this.
Here are some longer-form articles you might find helpful:
When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.
The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.
Get a detailed overview on the performance of your projects and indivusual videos.
Wistia’s dashboard template provides you with video analytics about plays, loads and visitors and to shows you the story behind each view.
Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.
Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.
Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.
Scorecards send you updates on your most important KPIs through email, mobile push notifications, and/or Slack every day, week, or month.
Get performance alerts via email, Slack, or in-app push notifications to proactively monitor your company's performance and discover trends quicker.
With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.
Click to add these KPIs to your own dashboard
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