Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.
“Users” are Google Analytics’ way of defining unique visitors.
Any time a new visitor lands on your website, Google Analytics assigns them a unique ID, or client ID, that’s stored in a cookie in your browser.
So say you visited our website in Chrome, your Chrome browser received a Google Analytics cookie with a client ID. When you return, GA will then log you as a returning user rather than a new visitor.
If, however, you visit our website a second time, this time using Safari, you’d receive a separate client ID, and therefore GA would recognize you as two users.
“Users” and “Sessions” are vastly different, as one user can log multiple sessions on your website.
“New users” would simply be the total number of never-before-seen unique users on your website during a given timeframe.
Here are some longer-form articles you might find helpful:
When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.
The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.
This template uses Google Analytics to dive deeper into your traffic segments to identify where quality visitors are coming from.
The Google Analytics Traffic Growth dashboard slices your traffic different ways to determine factors that lead to quality visits.
Use this databoard to get an activity snapshot of new users from your organic channel. These metrics will help diagnose which assets are working well, and where you need to focus more attention.
Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.
Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.
Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.
Scorecards send you updates on your most important KPIs through email, mobile push notifications, and/or Slack every day, week, or month.
Get performance alerts via email, Slack, or in-app push notifications to proactively monitor your company's performance and discover trends quicker.
With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.
Click to add these KPIs to your own dashboard
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