How to improve your Website Domain Authority

Looking for ways to improve domain authority? Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

Playbook domain authority
First, what is domain authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. (Source: Moz)

Now that you’ve nailed down a specific metric for improvement, you should have a plan to make adjustments based on the performance you’re seeing in real time.

When performance has slowed, or you’re simply stuck, here are a few things to consider for improving your website’s domain authority.

Here are some longer-form articles you might find helpful:

A survey of 30+ marketers on how they’ve improved their domain authority.
List of Tactics
  • Create long-form content on your site. To increase domain authority, you must have content people will be willing to link to.
  • Build internal links. Don’t underestimate the power of links from one page of your site to another.
  • Build external links. Search engines rely on other websites to inform their algorithms of the importance of other sites.
  • Disavow bad links. If sites with bad reputations are linking to you, you are being penalized. Read: How to disavow links
How to Track Domain Authority

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.

Playbook domain authority

MOZ Basics Dashboard

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This dashboard gives you a full overview of your SEO performance that can help you understand the overall health and authority of your website.

Moz: Competitor overview

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This dashboard gives you a overview of your SEO performance against your competitors. In order to see your competitor data you'll need to add them in the connect process.

Google Search Console Basics

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The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

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Share results as they happen

Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.

Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.

Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.


Track your progress toward these KPIs in real time

With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.

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