How to generate more leads on your website

Methodology Playbooks / Marketing > Content Marketing

How to generate more Leads on your website

Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

What’s a lead?

Well, a lead can be defined in a number of ways. Put simply, a lead is anyone with a need and/or interest in your product, service, or business.

Now, in the digital marketing landscape, leads are generated and qualified in a multitude of ways, usually through website forms or chatbots that enable potential prospects to submit contact information and get in touch with a business.

From there, digital marketers use software to measure behavioral patterns and identify other demographic information that allows them to qualify leads for sales, thus getting the most qualified leads in the hands of sales more quickly.

Here are some longer-form articles you might find helpful:

How to Generate Leads & Sales from Your Blog.

35% of marketers say attributing leads and/or sales back to their blog is a challenge. Hear from 29 content marketing pros on the lead generating methods that work best on their blogs.

Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers.

Once a digital marketing tactic becomes popular, its effectiveness goes way down. Here’s how to convert more leads and stay one step ahead.

How to Generate B2B Leads Online.

Bill Peatman from Alaniz Marketing shares the lead generation tactics he uses when marketing leaders claim their customers do not search for solutions online.

List of Tactics

Referral program. Run a campaign that leverages your most powerful evangelists – your customers. The best referral programs incentive (either monetarily or through additional product features) users to share and/or refer other business.
Invest in content marketing. While content creation is more of a mid to long-term play, it also has the potential to drive traffic and leads at a much lower cost, as most of your traffic and leads will come from older posts in 6 to 12 months.
Advertise. This one is obvious (and more costly), but if you have the budget, and your product/service has a relatively short payback period (mid to low acquisition cost, higher customer LTV), then advertising through targeted social networks like Facebook and Google can help boost leads quickly.

Attend a networking event. Find relevant conferences, meetups, and other networking events where your target audience is likely to attend. Sponsoring a booth is great, but showing up to network and meet others is really effective, too.
Nurture subscribers. Many companies have a list of contacts, like blog subscribers, who are not already customers. Nurture these existing contacts with more content related to what they’ve already read, and keep them active and engage with your brand.

How to Track Leads

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.

Recommended Dashboards

HubSpot Marketing Performance

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HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

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Track your progress toward these KPIs in real time

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