Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.
Well, a lead can be defined in a number of ways. Put simply, a lead is anyone with a need and/or interest in your product, service, or business.
Now, in the digital marketing landscape, leads are generated and qualified in a multitude of ways, usually through website forms or chatbots that enable potential prospects to submit contact information and get in touch with a business.
From there, digital marketers use software to measure behavioral patterns and identify other demographic information that allows them to qualify leads for sales, thus getting the most qualified leads in the hands of sales more quickly.
Here are some longer-form articles you might find helpful:
When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.
The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.
This dashboard will help you track all stages of the inbound marketing funnel based on the source of traffic.
HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.
The Google Analytics Content Analysis dashboard reveals which pages keep your visitor's attention and prevent them from bouncing.
Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.
Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.
Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.
Scorecards send you updates on your most important KPIs through email, mobile push notifications, and/or Slack every day, week, or month.
Get performance alerts via email, Slack, or in-app push notifications to proactively monitor your company's performance and discover trends quicker.
With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.
Click to add these KPIs to your own dashboard
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