How to generate more Leads on your website

Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

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What’s a lead?

Well, a lead can be defined in a number of ways. Put simply, a lead is anyone with a need and/or interest in your product, service, or business.

Now, in the digital marketing landscape, leads are generated and qualified in a multitude of ways, usually through website forms or chatbots that enable potential prospects to submit contact information and get in touch with a business.

From there, digital marketers use software to measure behavioral patterns and identify other demographic information that allows them to qualify leads for sales, thus getting the most qualified leads in the hands of sales more quickly.

Here are some longer-form articles you might find helpful:

35% of marketers say attributing leads and/or sales back to their blog is a challenge. Hear from 29 content marketing pros on the lead generating methods that work best on their blogs.
Once a digital marketing tactic becomes popular, its effectiveness goes way down. Here’s how to convert more leads and stay one step ahead.
Bill Peatman from Alaniz Marketing shares the lead generation tactics he uses when marketing leaders claim their customers do not search for solutions online.
List of Tactics
  • Referral program. Run a campaign that leverages your most powerful evangelists – your customers. The best referral programs incentive (either monetarily or through additional product features) users to share and/or refer other business.
  • Invest in content marketing. While content creation is more of a mid to long-term play, it also has the potential to drive traffic and leads at a much lower cost, as most of your traffic and leads will come from older posts in 6 to 12 months.
  • Advertise. This one is obvious (and more costly), but if you have the budget, and your product/service has a relatively short payback period (mid to low acquisition cost, higher customer LTV), then advertising through targeted social networks like Facebook and Google can help boost leads quickly.
  • Attend a networking event. Find relevant conferences, meetups, and other networking events where your target audience is likely to attend. Sponsoring a booth is great, but showing up to network and meet others is really effective, too.
  • Nurture subscribers. Many companies have a list of contacts, like blog subscribers, who are not already customers. Nurture these existing contacts with more content related to what they’ve already read, and keep them active and engage with your brand.
How to Track Leads

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.

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HubSpot Sources Report

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This dashboard will help you track all stages of the inbound marketing funnel based on the source of traffic.

HubSpot Marketing

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HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

Google Analytics Content Analysis

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The Google Analytics Content Analysis dashboard reveals which pages keep your visitor's attention and prevent them from bouncing.

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Share results as they happen

Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.

Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.

Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.


Track your progress toward these KPIs in real time

With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.

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Recommended KPIs

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