How to Increase Your Website Sessions

Are you stuck trying to find ways to increase your website sessions? Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

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What are sessions?

Google Analytics records a session every single time someone visits your website. A session starts right away when someone loads a page and ends after 30 minutes of inactivity.

Every pageview, click, transaction, etc., tracked during this period of activity makes up one “Session.”

If that same visitor comes back several hours later, or the next day, a new session is counted. Therefore one person can log multiple sessions.

Here are some longer-form articles you might find helpful:

Hear from dozens of marketers as they share the strategies that work for growing your organic traffic, how to execute them, and the results you can expect.
In this episode of Data Snacks, Remington Begg of Impulse Creative shares how to leverage your analytics to increase the traffic and leads on your website.
List of Tactics
  • Advertise. This one is obvious, but two of the most effective and cost-efficient methods of advertising are targeting lookalike audiences on Facebook, and/or Similar Audiences on Google Ads.
  • Create more content. Creating new content has several benefits – long term search potential, short-term potential via social media promotions and email, and the potential to continually grow your email subscribers which will, in turn, drive more traffic.
  • On-page SEO. Creating new content isn’t the only way to drive more traffic. You can get more out of the existing content you have by optimizing for specific keywords and adding supporting meta descriptions, headlines, internal links, image alt text, and more to increase the search visibility of important pages on your website.
  • Build external links. Search engines rely on other websites to inform their algorithms of the importance of other sites. Read: 10 Creative Ways to Build Links & Outrank Your Competitors
How to Track Sessions

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.

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Google Analytics Traffic Breakdown

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This template uses Google Analytics to dive deeper into your traffic segments to identify where quality visitors are coming from.

Google Analytics Traffic Growth

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The Google Analytics Traffic Growth dashboard slices your traffic different ways to determine factors that lead to quality visits.

Google Analytics (New Users Organic Traffic)

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Use this databoard to get an activity snapshot of new users from your organic channel. These metrics will help diagnose which assets are working well, and where you need to focus more attention.

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Share results as they happen

Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.

Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.

Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.


Track your progress toward these KPIs in real time

With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.

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Recommended KPIs

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