New tools to improve performance
Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.
Put simply, your cost-per-click (CPC) on Google Ads is the amount you’re paying for each individual click to your advertisement.
There are a number of factors that affect your CPC, including your targeting criteria, keywords, the text of the ad, the landing page, the maximum bid you’ve set, and more.
Here are some longer-form articles you might find helpful:
When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.
The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.
Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).
The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.
Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.
Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.
Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.
Scorecards send you updates on your most important KPIs through email, mobile push notifications, and/or Slack every day, week, or month.
Get performance alerts via email, Slack, or in-app push notifications to proactively monitor your company's performance and discover trends quicker.
With Databox free, you can pull all your data into one place, set goals around specific KPIs, and track performance and discover insights in real-time.
Click to add these KPIs to your own dashboard
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