Marketing

Approaches, tactics and advice for marketers

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6 Ways to Improve the Video Play Rate for Every Video You Create
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...

Author's avatar by Jessica Greene | Dec 18, 2023
How to Measure & Improve Your Video Play Rate
Marketing

How to Measure & Improve Your Video Play Rate

With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...

Author's avatar by Gabriel Marguglio | Jul 30, 2019
How to Get Higher Conversion Rates on Your  Website with Chatbots
Insider Insights

How to Get Higher Conversion Rates on Your Website with Chatbots

One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing.  We’ve now ...

Author's avatar by Chris Handy | Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
Marketing

24 Overlooked Digital Advertising Channels That Can Drive Acquisition

When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...

Author's avatar by Kiera Abbamonte | Apr 22, 2024
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...

Author's avatar by Kiera Abbamonte | Mar 29, 2023
How to Use Internal Links to Boost SEO and the User Experience
Marketing

How to Use Internal Links to Boost SEO and the User Experience

Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...

Author's avatar by Jessica Greene | Dec 14, 2022
SEO vs. PPC: Which Channel Generates More Sales?
Marketing

SEO vs. PPC: Which Channel Generates More Sales?

If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...

Author's avatar by Jessica Greene | Dec 13, 2022
8 Proven Strategies for Converting Free Trial Users to Paying Customers
Marketing

8 Proven Strategies for Converting Free Trial Users to Paying Customers

If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...

Author's avatar by Jessica Greene | Nov 12, 2021
29 SEO Copywriting Tips for Writing Content that Ranks
Marketing

29 SEO Copywriting Tips for Writing Content that Ranks

Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...

Author's avatar by Jessica Greene | Dec 15, 2022
The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...

Author's avatar by Kiera Abbamonte | Jun 21, 2024
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...

Author's avatar by Jessica Greene | Mar 7, 2023
Conversational Marketing: How to Measure ‘First Question Performance’
Marketing

Conversational Marketing: How to Measure ‘First Question Performance’

They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...

Author's avatar by Remington Begg | Jun 4, 2019
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