Marketing
Approaches, tactics and advice for marketers
Latest Posts
How to Improve The Conversion Rate of Every Video You Produce
When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...
17 Financial KPIs Every Sales and Marketing Team Should Track
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
6 Ways to Improve the Video Play Rate for Every Video You Create
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
How to Measure & Improve Your Video Play Rate
With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
How to Get Higher Conversion Rates on Your Website with Chatbots
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...
How to Use Internal Links to Boost SEO and the User Experience
Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...
SEO vs. PPC: Which Channel Generates More Sales?
If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...
8 Proven Strategies for Converting Free Trial Users to Paying Customers
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
29 SEO Copywriting Tips for Writing Content that Ranks
Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...
The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...
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Modern BI for teams that needs answers now
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