Data Snacks

How to Measure & Improve Your Video Play Rate

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

Gabriel Marguglio Gabriel Marguglio on July 30, 2019 • 1 minute read

With so many metrics to track on your videos, the most obvious one might be the play rate.

Play rate measures how many people played your videos from the number of people who have come across it.

There are a lot of ways to try and improve your play rate, from adjusting the thumbnail to the placement of the video on your site––it’s a constant cycle of testing to see what works and what doesn’t.

Check out this episode of Data Snacks and find out how we track play rates as well as the tactics we’ve implemented to improve video play rates for ourselves and our clients.

How to Measure and Improve Your Video Play Rate

Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.

About the author
Gabriel Marguglio
Gabriel Marguglio Gabriel and the Nextiny Marketing team have been delivering qualified leads to their clients and helping to close them into actual customers, transforming Nextiny from a website and Search Engine Optimization (SEO) company into a growth agency specializing in lead generation and customer acquisition.
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