How to Improve The Conversion Rate of Every Video You Produce
In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.
Data Snacks | Aug 6
With so many metrics to track on your videos, the most obvious one might be the play rate.
Play rate measures how many people played your videos from the number of people who have come across it.
There are a lot of ways to try and improve your play rate, from adjusting the thumbnail to the placement of the video on your site––it’s a constant cycle of testing to see what works and what doesn’t.
Check out this episode of Data Snacks and find out how we track play rates as well as the tactics we’ve implemented to improve video play rates for ourselves and our clients.
How to Measure and Improve Your Video Play Rate
Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.
