Which Sources Drive The Highest Conversion Rates?
Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.
Data Snacks | Jul 30
With so many metrics to track on your videos, the most obvious one might be the play rate.
Play rate measures how many people played your videos from the number of people who have come across it.
There are a lot of ways to try and improve your play rate, from adjusting the thumbnail to the placement of the video on your site––it’s a constant cycle of testing to see what works and what doesn’t.
Check out this episode of Data Snacks and find out how we track play rates as well as the tactics we’ve implemented to improve video play rates for ourselves and our clients.
How to Measure and Improve Your Video Play Rate
Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.