How to Measure & Improve Your Video Play Rate

Author's avatar Data Snacks Jul 30, 2019 1 minute read

Table of contents

    Peter Caputa

    Enjoy reading this blog post written by our experts or partners.

    If you want to see what Databox can do for you, click here.

    With so many metrics to track on your videos, the most obvious one might be the play rate.

    Play rate measures how many people played your videos from the number of people who have come across it.

    There are a lot of ways to try and improve your play rate, from adjusting the thumbnail to the placement of the video on your site––it’s a constant cycle of testing to see what works and what doesn’t.

    Check out this episode of Data Snacks and find out how we track play rates as well as the tactics we’ve implemented to improve video play rates for ourselves and our clients.

    How to Measure and Improve Your Video Play Rate

    Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.

    Author's avatar
    Article by
    Gabriel Marguglio

    Gabriel and the Nextiny Marketing team have been delivering qualified leads to their clients and helping to close them into actual customers, transforming Nextiny from a website and Search Engine Optimization (SEO) company into a growth agency specializing in lead generation and customer acquisition.

    More from this author

    Get practical strategies that drive consistent growth

    Read some