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Play rate measures how many people played your videos from the number of people who have come across it.
There are a lot of ways to try and improve your play rate, from adjusting the thumbnail to the placement of the video on your site––it’s a constant cycle of testing to see what works and what doesn’t.
Check out this episode of Data Snacks and find out how we track play rates as well as the tactics we’ve implemented to improve video play rates for ourselves and our clients.
Does video work? Which specific videos drive the most engagement and business? For deeper insights into your video marketing efforts, visit the great folks over at Nextiny Marketing.
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