Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Rachael Bassey on September 30, 2019 (last modified on September 19, 2021) • 1 minute read

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You have no product. You have no website.

Now, imagine trying to land press coverage for your company.

This is where Rebecca Corliss found herself in early 2017 when pitching journalists for coverage on Owl Labs and their vision.

Corliss had recently left HubSpot after 8 years. She joined HubSpot early when the marketing team was only five people operating in survival mode.

Now she found herself in a similar, but much different position at Owl Labs–a video conferencing product company that creates a smart video conferencing camera.

It’s 2019 now, and…yes, they have a product. And a website.

So, how did they climb out of survival mode and what are there ambitions now?

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About the author

Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.

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Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

You have no product. You have no website.

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