Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Rachael Bassey on September 30, 2019 • 1 minute read

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

You have no product. You have no website.

Now, imagine trying to land press coverage for your company.

This is where Rebecca Corliss found herself in early 2017 when pitching journalists for coverage on Owl Labs and their vision.

Corliss had recently left HubSpot after 8 years. She joined HubSpot early when the marketing team was only five people operating in survival mode.

Now she found herself in a similar, but much different position at Owl Labs–a video conferencing product company that creates a smart video conferencing camera.

It’s 2019 now, and…yes, they have a product. And a website.

So, how did they climb out of survival mode and what are there ambitions now?

Get the next episode of Ground Up in time for your morning commute. Subscribe here and listen in your favorite app.

About the author

Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast | Mar 17 2020

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast | Feb 26 2020

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

You have no product. You have no website.

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

You have no product. You have no website.

Join 29,985 subscribers to receive latest posts.

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.