Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

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You have no product. You have no website. 

Now, imagine trying to land press coverage for your company. 

This is where Rebecca Corliss found herself in early 2017 when pitching journalists for coverage on Owl Labs and their vision. 

Corliss had recently left HubSpot after 8 years. She joined HubSpot early when the marketing team was only five people operating in survival mode.

Now she found herself in a similar, but much different position at Owl Labs–a video conferencing product company that creates a smart video conferencing camera. 

It’s 2019 now, and…yes, they have a product. And a website. 

So, how did they climb out of survival mode and what are there ambitions now? 

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