Marketing
Approaches, tactics and advice for marketers
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Marketing
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...
Marketing
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...
Marketing
18 Expert Tips for Running Your First Influencer Marketing Campaign
Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...
Marketing
How to Use Trello as a Free Growth Tool
At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...
Marketing
How to Build Marketing Dashboards Using Your Key Business Metrics
In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...
Goals & Forecasts
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...
Marketing
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...
Marketing
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...
Marketing
The Essential KPIs for Tracking The Performance of Your Marketing Videos
Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...
KPIs & Metrics
How to Identify Your Most Profitable Digital Marketing Channels
Things change quickly. Whether it’s an AdWords campaign, a really big email send, or content you’ve invested time into creating, most marketing teams can’t afford ...
Marketing
8 Free SaaS Productivity Apps That Have Changed How I Work
If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...
Marketing
How to Set Marketing Goals That Position Your Clients for Success
Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...
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