Marketing

Approaches, tactics and advice for marketers

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How to Create Facebook Custom Audiences
Goals & Forecasts

How to Create Facebook Custom Audiences

When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...

by Dann Albright | Apr 8, 2022
6 Strategies Marketers Use to Write High-Converting Email Copy
Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...

by Dann Albright | Jun 3, 2025
Forms vs. Website Chat–Which One Generates More Leads?
Marketing

Forms vs. Website Chat–Which One Generates More Leads?

No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...

by Eddie Shleyner | Jun 3, 2025
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...

Laura MacPherson's avatar by Laura MacPherson | Jun 3, 2025
How To Use Twitter As a Powerful Social Prospecting Tool
Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...

Jonathan Nunez's avatar by Jonathan Nunez | Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...

Jayson DeMers's avatar by Jayson DeMers | Jan 6, 2022
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
Marketing

How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]

For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...

Seth Fendley's avatar by Seth Fendley | May 17, 2022
How to Leverage the Right Data to Increase Website Traffic & Conversions
Marketing

How to Leverage the Right Data to Increase Website Traffic & Conversions

When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...

by Remington Begg | Jul 19, 2018
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...

Laura MacPherson's avatar by Laura MacPherson | May 12, 2023
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
Marketing

The 7 Pillars for Implementing A Successful Influencer Marketing Strategy

In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...

Katherine Chalhoub's avatar by Katherine Chalhoub | May 2, 2024
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...

by Dann Albright | Jun 3, 2025
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 18, 2022
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