Marketing

Approaches, tactics and advice for marketers

Latest Posts

How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer
Marketing

How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer

If you are a daily Facebook user, you probably know that feeling when a crappy advertisement invades your feed. Actually, you may NOT know the ...

Author's avatar by Tamara Omerovic | May 11, 2022
A 3x Startup Leader on Finding Your First 100 Customers
Marketing

A 3x Startup Leader on Finding Your First 100 Customers

For episode 3 of our newly launched podcast, Ground Up, I talked with our CEO, Pete Caputa, about what it takes to generate your first ...

Author's avatar by Tamara Omerovic | Oct 26, 2017
I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.
Marketing

I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Did you know that 39% of email opens happen within one hour of delivery? According to Yesware research, that first hour after sending is crucial ...

Author's avatar by Tamara Omerovic | Jan 3, 2022
Databox is Launching A Podcast
Spotlight

Databox is Launching A Podcast

When was the last time you Googled something? If you’re a human living on planet earth, it was probably within the last hour. And chances ...

Author's avatar by Tamara Omerovic | Oct 23, 2017
25 Inbound Marketers Share the Top Sessions from INBOUND 17
Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

INBOUND 17 included over 20,000 attendees this year, and now draws experts from the fields of marketing, sales and customer experience. That means this year’s ...

Author's avatar by Tamara Omerovic | Oct 20, 2017
Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion
Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

Is your agency interested in offering video marketing retainers? In conversations with the 120+ agency members of the Databox Partner Program, we keep on hearing ...

Author's avatar by Tamara Omerovic | Nov 10, 2017
The Crazy, True Story Of How We Rebranded Databox in One Week
Product and Design

The Crazy, True Story Of How We Rebranded Databox in One Week

This story actually begins a couple of months ago. August, to be precise. I hadn’t even been offered the role at Databox yet and I ...

Author's avatar by Tamara Omerovic | Oct 17, 2017
5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working
Marketing

5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working

To market your product, two things are true: You need to stand out in a crowd and target high-quality prospects and help them understand your ...

Author's avatar by Jasz Rae Joseph | Feb 22, 2022
5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)
Agencies

5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)

Agile is definitely a buzzword in the marketing world right now. If you’re not Agile, or you’re not saying that you’re Agile, you might be ...

Author's avatar by Mark Long | Nov 23, 2021
The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget
Marketing

The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget

“All we need to do is improve this one marketing KPI that has been holding us back for months. After that, the sales will start ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)
Marketing

The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)

Since Rand Fishkin founded Moz, a company that helps you make better decisions around generating organic traffic, you might expect that he would preach about ...

Author's avatar by Tamara Omerovic | Oct 4, 2017
Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)
Content Marketing

Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)

In a world overrun with excessive amounts of blog content, Scott Meyer was able to cut through the noise with intricate content that went deeper ...

Author's avatar by Tamara Omerovic | Sep 27, 2017
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.