Marketing
Approaches, tactics and advice for marketers
Latest Posts
15 Free Mobile Apps That Instantly Make Marketers More Productive
What does “being more productive” mean to you? For some marketers, it’s all about mobility. The ability to do things from your mobile phone–from anywhere–has ...
Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program
“Partnerships are key to business success–but only when they’re focused on helping mutual customers be successful.” Databox’s CEO Pete Caputa wrote those words as he introduced ...
How The Best Marketing Teams Track Marketing Qualified Leads
How much traffic did you generate last month? Great. How about leads? Nice work. Now, the third, and perhaps the most important question: how many ...
The 20 Best Free Software Tools for Startups
The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...
The Most Important Social Media Marketing Trends That You Must Know
Social Media is dying. No, I don’t mean you should expect your beloved social media platforms to pack up and leave. What I really mean ...
Why Your Content Marketing Playbook Needs to Change
Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...
9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience
LinkedIn Ads received a significant overhaul in 2017 to compete with other giants in paid advertising, like Google and Facebook. Over the last three years, ...
How To Become Your Digital Marketing Agency’s Favorite Client
We asked some of our most active marketing agency partners a simple question: “Do you do better work for your best clients?” And a majority ...
Why You Need to Change Your SEO Strategy in 2025
SEO strategy predictions were everywhere even before 2025. The web was flooded with opinions from Search Engine Optimizers (SEOs) some accurate, some way off. Every ...
The Story Behind Databox’s Mission
If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...
44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018
You might be tempted to build a presence across all of the top social networks, since after all, at least some of your customers use ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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