Marketing

Approaches, tactics and advice for marketers

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The 20 Best Free Software Tools for Startups
Marketing

The 20 Best Free Software Tools for Startups

The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...

Author's avatar by Tamara Omerovic | Dec 1, 2024
The Most Important Social Media Marketing Trends That You Must Know
Marketing

The Most Important Social Media Marketing Trends That You Must Know

Social Media is dying. No, I don’t mean you should expect your beloved social media platforms to pack up and leave. What I really mean ...

Author's avatar by Adhip Ray | May 12, 2022
Why Your Content Marketing Playbook Needs to Change
Marketing

Why Your Content Marketing Playbook Needs to Change

Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...

Author's avatar by Tamara Omerovic | May 1, 2018
9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience
Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads received a significant overhaul in 2017 to compete with other giants in paid advertising, like Google and Facebook. Over the last three years, ...

Author's avatar by Tamara Omerovic | Apr 19, 2018
How To Become Your Digital Marketing Agency’s Favorite Client
Marketing

How To Become Your Digital Marketing Agency’s Favorite Client

We asked some of our most active marketing agency partners a simple question: “Do you do better work for your best clients?” And a majority ...

Author's avatar by Tamara Omerovic | Apr 21, 2022
Why You Need to Change Your SEO Strategy in 2018
Marketing

Why You Need to Change Your SEO Strategy in 2018

Even before 2018, the web was flooded with SEO predictions by several Search Engine Optimizers (SEOs). While some of them turned out to be correct, some ...

Author's avatar by Adhip Ray | Jan 9, 2022
The Story Behind Databox’s Mission
Marketing

The Story Behind Databox’s Mission

If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...

Author's avatar by Tamara Omerovic | Oct 9, 2020
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...

Author's avatar by Tamara Omerovic | Apr 17, 2023
44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018
Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

You might be tempted to build a presence across all of the top social networks, since after all, at least some of your customers use ...

Author's avatar by Tamara Omerovic | May 17, 2022
20 Local Marketing Software Tools to Attract and Engage Nearby Buyers
Marketing

20 Local Marketing Software Tools to Attract and Engage Nearby Buyers

If you market your business to a local audience, you probably feel like your work is not as quantifiable as you would like. For example, ...

Author's avatar by Tamara Omerovic | Mar 15, 2024
The Top Content Marketing Formats for 2018 [Survey Results]
Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

As new marketing tactics, channels and formats pop up almost every day, marketers must constantly choose between sticking with the strategies that have been working for ...

Author's avatar by Tamara Omerovic | Jul 11, 2024
Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]
Hubspot

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

Subscribers say they hate it. Businesses love it. The Direct Marketing Associations (DMA) says it’s still the top digital marketing channel in terms of ROI. ...

Author's avatar by Tamara Omerovic | Jan 12, 2022
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