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3 Ways to Maximize Lead Generation with Quizzes
Marketing

3 Ways to Maximize Lead Generation with Quizzes

For 63% of marketers, lead generation is the biggest challenge in their day-to-day jobs. What’s more, 80% of marketers state that their lead generation efforts ...

Author's avatar by Jeremy Ellens | Jan 13, 2022
How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever
Marketing

How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever

Subscribe to Ground Up on iTunes and be the first to hear new episodes. Joanna Wiebe had built the preeminent copywriting service in the business ...

Author's avatar by Tamara Omerovic | Sep 28, 2021
Your Email Open Rate Is Higher Than You Think
Marketing

Your Email Open Rate Is Higher Than You Think

If you are an experienced email marketer, you probably know that the open rate that you see on your screen is not accurate. Even popular ...

Author's avatar by Tamara Omerovic | Nov 10, 2022
4 Ways Inbound Marketing is Changing in 2018
Agencies

4 Ways Inbound Marketing is Changing in 2018

One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...

Author's avatar by Tamara Omerovic | Dec 8, 2017
How We 6x’d Our Qualified Leads in 6 Months
Marketing

How We 6x’d Our Qualified Leads in 6 Months

We built one of the most generous agency partner programs in SaaS, so why didn’t anyone know about it? To really understand the answer to ...

Author's avatar by Tamara Omerovic | May 1, 2024
18 Marketing Agency Partner Programs You Should Consider Joining
Agencies

18 Marketing Agency Partner Programs You Should Consider Joining

Agency partner programs have been generally regarded as an afterthought until the last 5 years. Not many marketing technology (martech) companies had partner programs back ...

Author's avatar by Peter Caputa IV | Jul 25, 2019
Building, Launching, & Growing Unbounce
Marketing

Building, Launching, & Growing Unbounce

You can’t blame Oli Gardner if he seems overly excited about the launch of Landing Page Analyzer. It’s been a tool, and project, that he’s ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
How to Measure Podcast Interview Marketing Metrics
Marketing

How to Measure Podcast Interview Marketing Metrics

“How do I know podcast interviews are working?” In order to understand how to measure success with podcast interview marketing, you need to know what ...

Author's avatar by Dan Moyle | May 18, 2022
Your 7-10-17 Guide to Effective Brainstorming in Marketing
Marketing

Your 7-10-17 Guide to Effective Brainstorming in Marketing

“When I don’t have enough money, I sit down to think rather than run to make it. The idea is the most expensive item in ...

Author's avatar by Lesley J. Vos | Dec 8, 2021
How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years
Marketing

How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years

Jeremy Ellens didn’t want to find a job out of school, so he created one instead. It was a web design agency, called Yazamo, that ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
A Simple Framework for When Facebook Ads Can Work
Marketing

A Simple Framework for When Facebook Ads Can Work

Too often brands pour money into ad channels without calculating their efficiency first. Efficiency in audience segmentation, the potential for ROI, and payback period. As ...

Author's avatar by Tamara Omerovic | Mar 29, 2023
How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]
Marketing

How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]

When Jonah Lopin first started Crayon, he remembers the obscurity associated with starting up being bit unsettling. Consider that Lopin was coming from HubSpot, a ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
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