These Are The Most Sought-After Marketing Services

Author's avatar Marketing UPDATED May 24, 2018 PUBLISHED May 24, 2018 2 minutes read

Table of contents

    Peter Caputa

    To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here.

    Agency Spotter, a website that lets marketers search and find marketing agencies, released their 4th annual Marketing Trends Reports.

    The data is based on the searches that happen at their site, which numbered above 250,000 last year from more than 160 countries. Professionals who are searching for marketing services on the site are varied — ranging from small businesses to F500 companies, CMOs, and front-line marketers.

    You can download the full report from Agency Spotter here.

    No One Marketing Service Rules Them All

    Based on their data, there is clearly no service that rules them all. While advertising holds the top spot, no service represented more than 12% of the total.

    Screen Shot 2018 05 18 at 10.34.55 AM

    Digital Marketing Has Officially Taken Over

    But, when the Agency Spotter team dug a bit deeper into trends, they noticed that digital marketing practices have garnered a larger percentage of searches over the last few years. The research from this year compares each tactics ‘search popularity’ over the past 4 years to show which services have seen an increase in searches.

    The services that have climbed higher on the list include a bunch of digital marketing tactics including Web, Email, Search (SEO/PPC), Ecommerce, Content Marketing and Inbound marketing.

    Screen Shot 2018 05 18 at 10.46.09 AM

    Search Volume for Design and Branding is Slowing

    On the flip side, many of the services like Branding, Design strategy, Communication design, and UX–that traditional agencies have relied upon as their bread and better–are beginning to slip in search volume.

    Screen Shot 2018 05 18 at 10.49.52 AM

    At Databox, we see many of these similar trends. By the nature of our business, we attract data-driven, goal-focused and tech-enabled marketers and agencies. They are investing more and more in marketing tactics that are measurable and can be improved.

    Marketers, what services are you searching for?

    Agencies, what are you selling?

    Does this data make you reconsider what you’re doing? Or validate it?

    Download the full report from Agency Spotter here once you create an account.


    Author's avatar
    Article by
    Peter Caputa IV

    is CEO of Databox. You can follow him on Twitter or connect on Linkedin.

    More from this author

    Get practical strategies that drive consistent growth

    Read some