Marketing
Approaches, tactics and advice for marketers
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Marketing
5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads
79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...
Marketing
Proven Strategies for Improving Your Email Click-Through Rate
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
Marketing
How Experts Measure Website Redesign Success
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
Goals & Forecasts
How to Create Facebook Custom Audiences
When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...
Marketing
6 Strategies Marketers Use to Write High-Converting Email Copy
Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...
Marketing
Forms vs. Website Chat–Which One Generates More Leads?
No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...
Marketing
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
Marketing
How To Use Twitter As a Powerful Social Prospecting Tool
Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...
Marketing
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...
![How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/16115323/SethFendleyBg-640x384.jpg)
Marketing
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...
Marketing
How to Leverage the Right Data to Increase Website Traffic & Conversions
When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...
Marketing
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...
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