Author's avatar

Laura MacPherson

About the author

Laura MacPherson is a freelance copywriter who helps tech and software companies engage their audiences and communicate their unique value. She's a nerd who loves learning, but she balances her bookishness with a hiking addiction.

Latest posts

The Most-Popular MailChimp Email Marketing KPIs
Marketing

The Most-Popular MailChimp Email Marketing KPIs

Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...

Author's avatar by Laura MacPherson | Apr 23, 2024
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...

Author's avatar by Laura MacPherson | May 17, 2022
How to Create a Facebook Lookalike Audience & Expand Your Reach
Marketing

How to Create a Facebook Lookalike Audience & Expand Your Reach

Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...

Author's avatar by Laura MacPherson | Apr 8, 2022
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...

Author's avatar by Laura MacPherson | May 11, 2022
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...

Author's avatar by Laura MacPherson | May 12, 2023
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