Articles by author Laura MacPherson

Laura MacPherson Laura MacPherson is a freelance copywriter who helps tech and software companies engage their audiences and communicate their unique value. She's a nerd who loves learning, but she balances her bookishness with a hiking addiction.

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Marketing

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Laura MacPherson Marketing Laura MacPhersonLaura MacPherson   |  Aug 16 2018

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Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

After your open and click-through rate, here are other oft-forgotten email marketing metrics you should be monitoring.

Laura MacPherson Marketing   |  Aug 15 2018

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Marketing

How to Create a Facebook Lookalike Audience & Expand Your Reach

Here are all the essentials you need to know, from creating a custom audience to specific targeting options, for creating a lookalike audience that expands your advertising reach.

Laura MacPherson Marketing   |  Aug 7 2018

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Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

From creating custom audiences to targeting users by demographics, behavior, and interests– these are the essentials for finding your audience.

Laura MacPherson Marketing   |  Jul 24 2018

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Content Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

Want to improve your email open rates? Use this swipe file of 28 ideas and strategies for writing high-performing email subject lines.

Laura MacPherson Content Marketing   |  Jul 18 2018