Articles by author Laura MacPherson

Laura MacPherson Laura MacPherson is a freelance copywriter who helps tech and software companies engage their audiences and communicate their unique value. She's a nerd who loves learning, but she balances her bookishness with a hiking addiction.

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The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Marketing Aug 16
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6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

Marketing Aug 15
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How to Create a Facebook Lookalike Audience & Expand Your Reach

Marketing Aug 7