Laura MacPherson
Latest posts
Marketing
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
Marketing
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
Marketing
How to Create a Facebook Lookalike Audience & Expand Your Reach
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
Marketing
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
Marketing
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...
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