Articles by author Laura MacPherson

Laura MacPherson Laura MacPherson is a freelance copywriter who helps tech and software companies engage their audiences and communicate their unique value. She's a nerd who loves learning, but she balances her bookishness with a hiking addiction.

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Marketing Aug 16

Marketing Aug 15

Marketing Aug 7

Marketing Jul 24

Content Marketing Jul 18

Articles by author Laura MacPherson

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

How to Create a Facebook Lookalike Audience & Expand Your Reach

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

Build your first dashboard in 5 minutes or less