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Eddie Shleyner

About the author

Eddie Shleyner is a direct response copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes content about the art and science of written persuasion.

Latest posts

The 8 Key Factors When Buying Marketing Software
Marketing

The 8 Key Factors When Buying Marketing Software

What do you look for when buying software? It’s probably a combination of things… After polling dozens of marketing decision-makers, we learned that there’s no ...

Author's avatar by Eddie Shleyner | Nov 29, 2021
Forms vs. Website Chat–Which One Generates More Leads?
Marketing

Forms vs. Website Chat–Which One Generates More Leads?

No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...

Author's avatar by Eddie Shleyner | Jan 13, 2022
Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]
Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Only 14% of marketing agencies say they’re “great” at onboarding new hires. [Tweet this stat.] Last month, Databox and Tettra decided to team up on ...

Author's avatar by Eddie Shleyner | May 3, 2022
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Marketing

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...

Author's avatar by Eddie Shleyner | May 2, 2024
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