Articles by Eddie Shleyner
Eddie Shleyner is a direct response copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes content about the art and science of written persuasion.
The 8 Key Factors When Buying Marketing Software
What do you look for when buying software? It’s probably a combination of things… After polling dozens of marketing decision-makers, we learned that there’s no ...
by Eddie Shleyner · Nov 29, 2021
Forms vs. Website Chat–Which One Generates More Leads?
No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...
by Eddie Shleyner · Jun 3, 2025
![Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/17100839/AgencyOnbaordingBG1-640x384.jpg)
Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]
Only 14% of marketing agencies say they’re “great” at onboarding new hires. [Tweet this stat.] Last month, Databox and Tettra decided to team up on ...
by Eddie Shleyner · May 3, 2022
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...
by Eddie Shleyner · May 2, 2024