Articles by author Eddie Shleyner

Eddie Shleyner Eddie Shleyner is a direct response copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes content about the art and science of written persuasion.

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Marketing

The 8 Most Important Factors When Buying Software (According to Marketers)

According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

Avatar Marketing AvatarEddie Shleyner   |  Nov 1 2018

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Marketing

Forms vs. Website Chat–Which One Generates More Leads?

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.

Avatar Marketing   |  Jul 26 2018

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Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Avatar Agencies   |  Jul 17 2018

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Marketing

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

62% of marketers say they send a hybrid of HTML and plain text emails to their subscribers. Here’s how they decide which to send, and why.

Avatar Marketing   |  Jul 4 2018