Approaches, tactics and advice for marketers
In case you haven’t already heard of him, Marcus Sheridan is a living legend within the inbound marketing community. His story has been shared over ...
10 years ago, digital marketers were deprived of useful data. Unlike today, there was no suite of tools that allowed them to track every visit ...
A couple of weeks ago, fresh off his announcement of accepting the role as CEO at Lola.com, I hung out with Mike Volpe. Also the ...
When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot. ...
Let’s face it. In today’s “data-driven” world, there is no shortage of data. We have data from our marketing campaigns, our website behavior, video plays, ...
Key performance indicators (KPIs) are invaluable weapons in any business’ arsenal. In short, KPIs are individual units of measurement that provide windows into the performance of ...
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
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