Marketing
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Marketing
7 Steps to Creating Contagious Content (INBOUND 18 Session)
In case you haven’t already heard of him, Marcus Sheridan is a living legend within the inbound marketing community. His story has been shared over ...
Marketing
How To Avoid Analysis Paralysis (INBOUND 18 Session)
10 years ago, digital marketers were deprived of useful data. Unlike today, there was no suite of tools that allowed them to track every visit ...
Marketing
Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement
A couple of weeks ago, fresh off his announcement of accepting the role as CEO at Lola.com, I hung out with Mike Volpe. Also the ...
Hubspot
Here’s How the HubSpot Blog Drives 5 Million Visits Every Month
When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot. ...
Marketing
Organizing the Deluge of Marketing Data – The Simple Framework Our Agency Uses
Let’s face it. In today’s “data-driven” world, there is no shortage of data. We have data from our marketing campaigns, our website behavior, video plays, ...
Marketing
How to Choose the Right KPIs for Your Organization
Key performance indicators (KPIs) are invaluable weapons in any business’ arsenal. In short, KPIs are individual units of measurement that provide windows into the performance of ...
Marketing
26 Marketers on the Things That Work for Reducing Cart Abandonment
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...
Marketing
How to Get Double Digit Response Rates to Your Prospecting Emails
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
Marketing
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
Marketing
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
Marketing
How 16 Marketers Set and Hit SMART Goals
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
Marketing
How to Create a Facebook Lookalike Audience & Expand Your Reach
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
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