Marketing

Approaches, tactics and advice for marketers

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3 Examples of Marketing Videos You Can Film Right From Your Desk
Marketing

3 Examples of Marketing Videos You Can Film Right From Your Desk

If you’re amazed at how quickly video marketing has exploded in the past 24 months, you shouldn’t be. The signs were there. When you think ...

Author's avatar by Tamara Omerovic | Dec 19, 2023
15 Shopify Integrations to Supercharge Your Store
Marketing

15 Shopify Integrations to Supercharge Your Store

After surveying more than a dozen Shopify pros, one of the key lessons we learned is that e-commerce experts maximize their success by leveraging Shopify ...

Author's avatar by Tamara Omerovic | Jan 2
Facebook Remarketing: How To Build Custom Audiences & Win Back Visitors
Marketing

Facebook Remarketing: How To Build Custom Audiences & Win Back Visitors

As digital marketers, there are few things more frustrating than having someone view a purchase or signup page, only to abandon your website. So close, ...

Author's avatar by Adam Riemer | Apr 6, 2022
Working Backwards: How to Set Client Goals & Expectations
Ground Up Podcast

Working Backwards: How to Set Client Goals & Expectations

Between the two of them, Jessica Miller and Sandie Young have 12 years of collective experience in working with and growing PR 20/20 into one ...

Author's avatar by Tamara Omerovic | May 18, 2018
How Your Agency Can Create Interactive Content Without A Developer
Agencies

How Your Agency Can Create Interactive Content Without A Developer

Are you familiar with the concept of “content shock”? Here’s the basic idea: your prospects have a limited daily appetite for videos, blog posts, and ...

Author's avatar by Tamara Omerovic | May 18, 2018
Google’s Top Ranking Factors Explained By Applying for A New Job
Marketing

Google’s Top Ranking Factors Explained By Applying for A New Job

Have you ever applied for a job? (Of course you have.) Then you can easily understand Google’s top ranking factors. We recently asked our community ...

Author's avatar by Tamara Omerovic | May 17, 2018
15 Free Mobile Apps That Instantly Make Marketers More Productive
Marketing

15 Free Mobile Apps That Instantly Make Marketers More Productive

What does “being more productive” mean to you? For some marketers, it’s all about mobility. The ability to do things from your mobile phone–from anywhere–has ...

Author's avatar by Tamara Omerovic | Oct 27, 2021
The 20 Best Free Software Tools for Startups
Marketing

The 20 Best Free Software Tools for Startups

The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...

Author's avatar by Tamara Omerovic | Dec 1, 2024
The Most Important Social Media Marketing Trends That You Must Know
Marketing

The Most Important Social Media Marketing Trends That You Must Know

Social Media is dying. No, I don’t mean you should expect your beloved social media platforms to pack up and leave. What I really mean ...

Author's avatar by Adhip Ray | May 12, 2022
Why Your Content Marketing Playbook Needs to Change
Ground Up Podcast

Why Your Content Marketing Playbook Needs to Change

Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...

Author's avatar by Tamara Omerovic | May 1, 2018
Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox
Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Thousands of HubSpot customers use Databox to monitor and report tens of thousands of metrics from HubSpot. From website sessions to deals closed, Databox pulls ...

Author's avatar by Peter Caputa IV | Feb 23, 2023
From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years
Ground Up Podcast

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

In 2014, Russ Perry considered himself a failed entrepreneur. His previous company, an agency, had folded after, in his words, “doing things wrong for so ...

Author's avatar by Tamara Omerovic | Apr 23, 2018
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