Marketing
Approaches, tactics and advice for marketers
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22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...
Conversational Marketing: How to Measure ‘First Question Performance’
They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...
How to Track the Performance of Your Ungated Content
Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...
The 28 Advertising KPIs That Every Marketing Expert Should Track
ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...
Conversion Rate Optimization: How to Discover Your Next A/B Test
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions
When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...
Email Subject Line Examples: 42 Marketers Share Their Very Best
The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...
How to Track Your Content Editorial Calendar in Databox
A couple of weeks ago I built a Databoard in order to track our editorial output here at Databox. (Seen below.) Now, before I even ...
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
The 19 Fundamental Content Marketing KPIs for Measuring ROI
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
Every Social Media Metrics You Should Be Tracking in 2024
Social media marketing has come a long way in recent years. While some social media metrics and strategies have waned in relevance, others have emerged ...
New Integration: Track & Visualize Campaign Performance with Twitter Ads
Hi there, Twitter advertisers 👋 Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on ...
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