Marketing

Approaches, tactics and advice for marketers

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How To Use Twitter As a Powerful Social Prospecting Tool
Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...

Author's avatar by Jonathan Nunez | Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...

Author's avatar by Jayson DeMers | Jan 6, 2022
The Creative Ways Marketers Are Increasing Facebook Organic Reach
Marketing

The Creative Ways Marketers Are Increasing Facebook Organic Reach

Has marketing on Facebook become pay-to-play? If you answered ‘yes’, you’re not alone. Over 60% of marketers we surveyed said that Facebook has become pay-to-play, ...

Author's avatar by Dann Albright | May 11, 2022
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
Marketing

How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]

For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...

Author's avatar by Seth Fendley | May 17, 2022
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
Content Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...

Author's avatar by Laura MacPherson | May 12, 2023
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
Marketing

The 7 Pillars for Implementing A Successful Influencer Marketing Strategy

In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...

Author's avatar by Katherine Chalhoub | May 2, 2024
The 10 Facebook Metrics That Every Marketer is Tracking
Marketing

The 10 Facebook Metrics That Every Marketer is Tracking

This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...

Author's avatar by Tamara Omerovic | Dec 4, 2024
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...

Author's avatar by Dann Albright | Jul 10, 2018
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Marketing

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...

Author's avatar by Eddie Shleyner | May 2, 2024
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Author's avatar by Tamara Omerovic | Jan 18, 2022
How to Use Trello as a Free Growth Tool
Marketing

How to Use Trello as a Free Growth Tool

At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...

Author's avatar by Aiza Coronado | Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...

Author's avatar by Abhay Kumar | Sep 29, 2022
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