Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Julia Tiedt Julia Tiedt on May 29, 2019 (last modified on December 13, 2021) • 2 minute read


Not all content should be gated (cue the gasp).

Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.

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In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.

Learn more about the best external and internal metrics for proving your ungated content is successful and helping you reach your goals.

Data Snacks: Tracking the Performance of Your Ungated Content


About the author
Julia Tiedt
Julia Tiedt is an experienced marketing strategist with Smartbug Media specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform.
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