on May 29, 2019 (last modified on December 13, 2021) • 2 minute read
Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.
In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.
Learn more about the best external and internal metrics for proving your ungated content is successful and helping you reach your goals.
To optimize your website’s content for conversion, you probably use Google Analytics to learn how many people are interacting with your site, which pages brought them to the site in the first place, which pages they engage with the most, and more.
You may have to navigate multiple areas and reports within Google Analytics to get the data you want though. Now you can quickly assess your content performance in a single dashboard that monitors fundamental metrics, such as:
Now you can benefit from the experience of our Google Analytics experts, who have put together a plug-and-play Databox template showing the most important metrics for measuring your website content marketing performance. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Google Analytics account with Databox.
Step 3: Watch your dashboard populate in seconds.
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