Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have. In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers. When it comes to proving the success of your ungated content and ensuring that it helps you reach your marketing goals, there are a variety of internal and external metrics that you can use, including marketing reporting software. Learn how: Data Snacks: Tracking the Performance of Your Ungated Content