How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp).

Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.

In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.

Learn more about the best external and internal metrics for proving your ungated content is successful and helping you reach your goals.

Data Snacks: Tracking the Performance of Your Ungated Content