How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp).

Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.

In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.

Learn more about the best external and internal metrics for proving your ungated content is successful and helping you reach your goals.

Data Snacks: Tracking the Performance of Your Ungated Content

About the author

Julia Tiedt is an experienced marketing strategist with Smartbug Media specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform.

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Data Snacks | Jul 23

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

Data Snacks | Jul 16

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Data Snacks | Jul 9

How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp).

Data Snacks: Tracking the Performance of Your Ungated Content

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp).

Data Snacks: Tracking the Performance of Your Ungated Content

Join 31,308 subscribers to receive latest posts.

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.