Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Julia Tiedt Julia Tiedt on May 29, 2019 • 1 minute read


Not all content should be gated (cue the gasp).

Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.

In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.

Learn more about the best external and internal metrics for proving your ungated content is successful and helping you reach your goals.

Data Snacks: Tracking the Performance of Your Ungated Content


About the author
Julia Tiedt
Julia Tiedt is an experienced marketing strategist with Smartbug Media specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform.
You may also like...
Read more

How to Improve The Conversion Rate of Every Video You Produce

In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.

Data Snacks   |  Aug 6

Read more

How to Measure & Improve Your Video Play Rate

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

Data Snacks   |  Jul 30

Read more

How to Get Higher Conversion Rates on Your Website with Chatbots

In this episode of Data Snacks, Chris Handy shows you how to measure conversation time in Drift and how this leads to higher chatbot conversion rates.

Data Snacks   |  Jul 26