Marketing

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Use These 10 Proven Tactics to Improve Your Video Conversion Rates
Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

We’ve all seen the statistics that say video conversion rates outperform other marketing content, growing company revenue faster and generating more leads. But what if ...

Author's avatar by Jessica Greene | Aug 2, 2024
SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs
Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...

Author's avatar by Jessica Greene | Feb 3, 2023
5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
Marketing

5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)

It’s the end of the month. You’ve just spent the last 30 or so days heads down on the work, executing projects, putting out fires, ...

Author's avatar by Tamara Omerovic | Dec 18, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...

Author's avatar by Jessica Greene | Jul 7, 2024
The Best Facebook Ad Content for Driving Awareness & Sales
Facebook Ads

The Best Facebook Ad Content for Driving Awareness & Sales

Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...

Author's avatar by Elise Dopson | May 11, 2022
How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...

Author's avatar by Jessica Greene | Dec 22, 2021
The 38 Best Content Marketing Tools
Marketing

The 38 Best Content Marketing Tools

There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...

Author's avatar by Jessica Greene | Apr 20, 2023
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...

Author's avatar by Jessica Greene | May 11, 2022
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

Author's avatar by Elise Dopson | Jan 31, 2022
New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
KPIs & Metrics

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring

Hi there, SharpSpring customers 👋🏻 Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...

Author's avatar by Tamara Omerovic | Apr 22, 2022
Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Goals & Forecasts

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...

Author's avatar by Tamara Omerovic | Feb 21, 2019
How to Run Effective A/B Tests According to 28 Marketing Experts
Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...

Author's avatar by Elise Dopson | Dec 15, 2022
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