Marketing

Approaches, tactics and advice for marketers

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How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Ground Up Podcast

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
Marketing

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...

Author's avatar by Natalie Cagle | Mar 15, 2024
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
Marketing

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...

Author's avatar by Meredith Desousa | Mar 4, 2021
8 Free SaaS Productivity Apps That Have Changed How I Work
Marketing

8 Free SaaS Productivity Apps That Have Changed How I Work

If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...

Author's avatar by Matt Pliszka | Jan 14, 2022
How to Set Marketing Goals That Position Your Clients for Success
Marketing

How to Set Marketing Goals That Position Your Clients for Success

Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...

Author's avatar by David Miller | Dec 13, 2021
How to Transform Your Blog Articles Into High-Ranking Marketing Videos
Marketing

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

There’s one trend digital marketers can no longer ignore: The rapidly growing demand for video content. And it’s not just the demand, customers and readers ...

Author's avatar by Ann Smarty | Jan 18, 2024
A Beginner’s Guide to Mobile Website Optimization
Marketing

A Beginner’s Guide to Mobile Website Optimization

What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...

Author's avatar by Tamara Omerovic | Apr 22, 2024
Hiten Shah on the Pillars of a Successful Go-To-Market Strategy
Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

Hiten Shah has been building SaaS products for about 15 years. You may have used a few of them, including KISSmetrics or Crazy Egg. But ...

Author's avatar by Tamara Omerovic | Jun 11, 2018
Inside Help Scout’s Mission to Optimize The Customer Experience First
Ground Up Podcast

Inside Help Scout’s Mission to Optimize The Customer Experience First

Nick Francis has worked with his Help Scout co-founders, Denny and Jared, for the last 13 years. Before Help Scout, Nick and his co-founders were ...

Author's avatar by Tamara Omerovic | Sep 19, 2021
The Goal Setting Process We Used to Get to $1M+ in Annual Revenue
Management

The Goal Setting Process We Used to Get to $1M+ in Annual Revenue

Rewind the clock to the beginning of January 2017, Databox had only 11,213 monthly visitors to our website and 35 paying customers. This week, we ...

Author's avatar by Peter Caputa IV | Feb 25, 2021
The Best Time To Send Email, According to Marketing and Sales Experts
Sales

The Best Time To Send Email, According to Marketing and Sales Experts

When’s the best time to send email? If you were hoping for one, definitive answer to this question, you may need to readjust your expectations. ...

Author's avatar by Tamara Omerovic | Jan 12, 2022
These Are The Most Sought-After Marketing Services
Marketing

These Are The Most Sought-After Marketing Services

Agency Spotter, a website that lets marketers search and find marketing agencies, released their 4th annual Marketing Trends Reports. The data is based on the ...

Author's avatar by Peter Caputa IV | May 24, 2018
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