Conversational Marketing: How to Measure ‘First Question Performance’

Data Snacks Jun 4, 2019 1 minute read

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    They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true.

    “First Question Performance” is a measure of how effective your first question is in a chat dialog. It’s often the first impression of your brand and helps to drive any subsequent conversations on your website.

    FQP is one of the most important things that you should be thinking about when you create your bot playbooks. Understanding whether they are connecting to your audience is ultra-important. This is where First Question Performance Metric Can be invaluable.

    Pro-Tip: Spend more time on Conversational Marketing’s “First question” then all the rest of your questions combined.

    In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

    Increase Conversions from Conversational Marketing

    The good folks over at Impulse Creative use Databox to provide you with a free snapshot of your current Conversational Marketing funnel as well as opportunities for improving and optimizing it further.

    Learn more about Impulse’s Conversational Marketing Snapshot.

    Article by
    Remington Begg

    is co-founder and Chief Remarkable Officer of Impulse Creative. Passionate about helping companies grow by helping them create a Remarkable #Inbound Experience.

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