Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Avatar Remington Begg on June 4, 2019 • 1 minute read

They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true.

“First Question Performance” is a measure of how effective your first question is in a chat dialog. It’s often the first impression of your brand and helps to drive any subsequent conversations on your website.

FQP is one of the most important things that you should be thinking about when you create your bot playbooks. Understanding whether they are connecting to your audience is ultra-important. This is where First Question Performance Metric Can be invaluable.

Pro-Tip: Spend more time on Conversational Marketing’s “First question” then all the rest of your questions combined.

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Increase Conversions from Conversational Marketing

The good folks over at Impulse Creative use Databox to provide you with a free snapshot of your current Conversational Marketing funnel as well as opportunities for improving and optimizing it further.

Learn more about Impulse’s Conversational Marketing Snapshot.

About the author
Avatar
Remington Begg is co-founder and Chief Remarkable Officer of Impulse Creative. Passionate about helping companies grow by helping them create a Remarkable #Inbound Experience.
You may also like...
Read more

How to Forecast Sales Using HubSpot CRM & Databox

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Data Snacks   |  Apr 29

Read more

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Data Snacks   |  Mar 30

Read more

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Data Snacks   |  Feb 11 2020