Ground Up Podcast

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

On today’s Ground Table episode, we discuss and debate the current state of website conversions.

John Bonini John Bonini on February 21, 2019 • 1 minute read

Something always has to die, right?

With inbound marketing, it was paid ads, cold calling, trade shows, etc.

With conversational marketing, it’s gated content and lead forms and the old way of following up and nurturing leads.

But, do we have all of this right?

On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved.

Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

How Gabe Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Ground Up Podcast   |  Feb 26

Read more

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Ground Up Podcast   |  Feb 19

Read more

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Ground Up Podcast   |  Feb 12