Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

Ground Up Podcast Feb 21, 2019 1 minute read

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    Something always has to die, right?

    With inbound marketing, it was paid ads, cold calling, trade shows, etc.

    With conversational marketing, it’s gated content and lead forms and the old way of following up and nurturing leads.

    But, do we have all of this right?

    On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved.

    Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.

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    Article by
    Tamara Omerovic

    Tamara is Content Editorial Manager at Databox. She is an SEO aficionado, a coffee addict, and a huge museum lover! When she's not working or writing, she enjoys visiting an art gallery, drinking her 5th coffee with her friends, or playing video games.

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