Ground Up Podcast

Lessons From One of the World’s Best Content Marketers

On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

John Bonini John Bonini on January 29, 2019 • 1 minute read

When it comes to voices in the content marketing space, there are few who both understand and respect the craft like Jimmy Daly does.

Often, those who understand content marketing focus on algorithms and keywords and search results and…well, you get it.

And those that respect the craft and art form of writing often struggle to connect their efforts with sales.

Jimmy “gets” both.

When I worked for Litmus, the marketing team had an adjective for content that was awesome. Content that not only communicated ideas and product features, but did so by covering the problem incredibly well and positioning features not as features, but benefits and solutions to those problems.

We called it “Jimmy Daly content.”

Jimmy had worked with Paul Farnell, Litmus’ cofounder, on several content-related projects. Paul would often relay the lessons he learned from his sessions with Jimmy (which Daly likened to “therapy sessions” for them both on this episode) to the marketing team.

Jimmy went on to lead content and marketing at Animalz, a content marketing agency specializing in SaaS, and now shares a lot of those lessons more widely.

Today, he does so on Ground Up.

We talk about:

  • Lessons learned/growing pains in growing Animalz
  • The “Library vs. Publication” method of content marketing
  • The connection between content and sales (Jimmy also does sales for Animalz, giving him a unique viewpoint.)
  • Content mix (written vs. audio vs. video) in 2019.
  • And more…

Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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