Ground Up Podcast

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

John Bonini on September 11, 2018 • 1 minute read

When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot.

The HubSpot Blog is 12(!) years old, and according to Emma Bruder, director of the blog, it’s still HubSpot’s top lead generator.

Brudner has been at HubSpot for over 4 years and has seen the content strategy continue to evolve in that time.

In this episode of Ground Up, Brudner joins Pete Caputa to chat about all things blog related, including:

The data behind the performance of the HubSpot Blog
What HubSpot’s organic strategy looks like
The pillar/cluster model
How the blog team is structured, and much more

Enjoy.

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About the author

John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

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How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

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Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

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