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When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot.
The HubSpot Blog is 12(!) years old, and according to Emma Bruder, director of the blog, it’s still HubSpot’s top lead generator.
Brudner has been at HubSpot for over 4 years and has seen the content strategy continue to evolve in that time.
In this episode of Ground Up, Brudner joins Pete Caputa to chat about all things blog related, including:
Enjoy.
Click here to listen on Apple Podcasts.
Or, click here to listen on Overcast.
Or, listen below via Soundcloud.
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Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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