Ground Up Podcast

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

John Bonini John Bonini on September 11, 2018 • 1 minute read

When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot.

The HubSpot Blog is 12(!) years old, and according to Emma Bruder, director of the blog, it’s still HubSpot’s top lead generator.

Brudner has been at HubSpot for over 4 years and has seen the content strategy continue to evolve in that time.

In this episode of Ground Up, Brudner joins Pete Caputa to chat about all things blog related, including:

  • The data behind the performance of the HubSpot Blog
  • What HubSpot’s organic strategy looks like
  • The pillar/cluster model
  • How the blog team is structured, and much more

Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

Ground Up Podcast   |  Nov 13

Read more

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

Ground Up Podcast   |  Sep 12

Read more

How Treehouse Has Helped 850,000 Students Learn to Code

Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

Ground Up Podcast   |  Aug 28