Ground Up Podcast

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

John Bonini John Bonini on September 12, 2018 • 1 minute read

A couple of weeks ago, fresh off his announcement of accepting the role as CEO at Lola.com, I hung out with Mike Volpe.

Also the former CMO of HubSpot, and more recently, Cybereason, we had a lot of ground to cover.

Under Volpe’s leadership at HubSpot, the marketing team helped define what modern marketing looked like in the digital age.

Sure, the specific tactics may have changed over the years, but the ideals behind attracting customers to your business is as relevant as ever.

As I mentioned, we covered a lot of ground in under an hour, including:

  • The transition to CEO
  • Marketing to the SMB vs. enterprise
  • Inbound marketing – its evolution, its current state, and what companies are getting right/wrong
  • How HubSpot built a movement
  • The importance of Founder/ go-to-market fit, and more.

Stay until the end where Mike reveals his top 5 hip-hop MCs.

This one was fun. Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Ground Up Podcast   |  Oct 21

Read more

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast   |  Oct 14

Read more

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Ground Up Podcast   |  Oct 7