Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

John Bonini John Bonini on June 11, 2018 • 1 minute read

Hiten Shah has been building SaaS products for about 15 years.

You may have used a few of them, including KISSmetrics or Crazy Egg.

But recently, after coming off of two failed attempts at building a product solution in the document space, he and his co-founder Marie Prokopets went back to the basics of bringing a product to market–focusing obsessively on the problem first.

“We’re weren’t sure what tool we wanted to build,” said Shah. “But we did know that we wanted to solve the most challenging problem that you have.”

After rounds of market research interviews, a common theme emerged.

“I can’t find my documents across all the different tools I use.”

The resulting product, FYI, which stands for “Find Your Information”, helps you search and organize all of your documents in one place.

Google Drive, Dropbox, Slack, Box, OneDrive–these are just some of the integrations FYI launched with.

From development to launch, their approach to bringing FYI to market serves as a clinic for bringing anything to market.

I dug into all of the steps with Shah, starting with the initial idea.

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About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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