Marketing
Approaches, tactics and advice for marketers
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Marketing
How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts
In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams. As you can ...
Marketing
Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers
The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...
Marketing
65 Common SEO Mistakes (And How The Experts Fix Them)
SEO is an incredibly complicated subject. Rather than put in the time and energy to understand the entire discipline, many marketers choose to stick to ...
![The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/27131907/GoogleAcquisitionDataSnackBG-640x384.jpg)
Dashboards & Visualization
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...
![The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/26115448/HubSpotMetricsBG-640x384.png)
Hubspot
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...
Marketing
It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...
Marketing
How to Generate B2B Leads Online
“Our customers don’t shop online.” We hear this all the time from businesses that predate the digital revolution. Construction, manufacturing, healthcare, distributors executives–because they are ...
Goals & Forecasts
Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...
![Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/08165433/linkedinengagementbg-640x384.jpg)
Marketing
Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]
Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. Last month we increased referral traffic ...
Marketing
Facebook Ads Features The Experts Gush About
Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...
Marketing
Drift’s Approach for Getting Closest to the Customer
“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...
Marketing
13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...
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