About the author
Bill is a senior content strategist at <a href="http://www.prialto.com/">Prialto.com</a>. He helps B2B companies create great marketing strategies--and the content to support them--that build brand awareness and grow traffic, leads and sales.
“Our customers don’t shop online.” We hear this all the time from businesses that predate the digital revolution. Construction, manufacturing, healthcare, distributors executives–because they are ...
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