Dashboard Examples / Marketing / Web Analytics
Web Analytics

Free Web Analytics Dashboard Templates

These web analytics dashboards come pre-built with some of the most commonly tracked web analytics metrics from the most popular tools. You can also customize your templates later. To get started, just choose a template, connect your data, and your metric visualizations will populate automatically.

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Track some of the most common Web Analytics metrics and KPIs and analyze your Web Analytics performance with just a few clicks.

TOP Web Analytics INTEGRATIONS
  • Google Analytics 4
  • HubSpot Marketing
  • Vimeo OTT
  • Google AdMob
  • Facebook Ads
Don’t see your SEO tool?
You can build a dashboard with any data using Zapier, Make, Google Sheets, or a SQL database.
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Website Engagement Overview

Download this free dashboard to measure the overall engagement of your website and app visitors. Get insights into how visitors interact with your most important pages, which actions are they taking, how much of their time they're giving you and more

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Google Search Console Performance

The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

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HubSpot Marketing Performance

HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

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Google Business Profile Performance

This template will provide you with greater visibility and more control over how your business is displayed in search results.

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Facebook Ads & Google Ads Dashboard

The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

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Google Analytics 4 Website traffic

Google Analytics 4 dashboard template which will give you insights about your users, sessions, referrals and more.

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Website Acquisition Overview

Download this free Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.

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YouTube Channel Performance

The YouTube Channel Performance dashboard makes it easy to measure video engagement with multiple metrics.

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Google Ads PPC Performance

The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

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Google Ads Campaign Performance

This dashboard allows you to view Adwords performance and custom insights on the campaign level.

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Google Search Performance

This dashboard shows you how your site is performing in organic search results and how that performance is trending by monitoring top performing queries, pages, and your average ranking.

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HubSpot Email Campaigns

The HubSpot Email Campaign Dashboard shows which emails get opened and clicked over the course of a week or month.

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Website Awareness Overview

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Google Organic SEO Dashboard

The Google Analytics 4 SEO dashboard shows exactly which search terms lead to visitors, and the quality of those visitors.

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Social Networks (Growth & Engagement)

The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..

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HubSpot Marketing Lead Source Dashboard

HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.

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Google Analytics 4 KPI Dashboard

Focus in on the metrics that matter from your Google Analytics 4 account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.

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LinkedIn Ads Campaign Performance

This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.

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Marketing & Sales Deals Overview

Marketing & Sales dashboard template uses the Hubspot Marketing and Hubspot CRM products to give you a full view of both the top and bottom of your funnel.

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Google Analytics 4 Ecommerce Overview

Google Analytics 4 dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.

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HubSpot (Blogging performance)

The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.

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HubSpot + Google Ads Top of Funnel

This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.

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Mixpanel Events Dashboard

Mixpanel dashboard template provides you with insights about events, engagement and funnels which will help you to find out where to focus your resources when building your product.

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Facebook Ads, Google Ads Dashboard & GA4

The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

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Google Ads & GA4 Performance Report

This dashboard uses Google Ads and Google Analytics 4 to show the direct impact of paid ads on website traffic.

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Semrush Site Audit

Stay on top of any errors, warnings and notices that are slowing down your site.

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Google AdSense Account Overview

AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

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Google Analytics 4 Acquisition Snapshot

Google Analytics (Acquisition) dashboard template goes deeper into your Sources and reveals which marketing campaigns have been most productive.

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Social Media (Awareness & Engagement)

Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.

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HubSpot Marketing: Lead Generation

This dashboard provides a high-level overview of the impact of your lead generation efforts.

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Shopify, Facebook & Google Analytics 4 Online Sales

This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics 4. Focus in on top product performance, ecommerce purchases, and audience overviews.

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Semrush & GA4 (Keywords & Organic Search Traffic)

Semrush Keywords/Organic Search Traffic dashboard template combines SEMRush with Google Analytics 4 to see how your rankings translate to traffic.

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Google AdMob Performance Overview

AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

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Adobe Analytics Overview Dashboard

Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

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Semrush & GA4 (Keywords & Organic Search Traffic)

A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.

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HubSpot Blog Performance Tracking

This dashboard looks at your most highly-trafficked blog posts each month.

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Semrush SEO Keyword Performance

The Semrush Keyword Milestones dashboard looks at top 3 and top 10 keywords and tracks organic traffic changes based on keyword movement.

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Marketo Account Activity

This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.

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StackAdapt Campaign Overview

Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.

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E-commerce Audience & Customers Overview (Shopify + GA4)

Unlock e-commerce insights with our Shopify + Google Analytics 4 dashboard. Monitor Audience Overview, Sessions, Sales, Bounce Rate, and Customers Overview for data-driven decisions.

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Value Journey Canvas (HubSpot Marketing, GA4)

This dashboard allows you to easily view metrics around how you're attracting, converting and closing business, in order to determine how to further pinpoint opportunities for improvement.

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PPC Performance Overview

Overview of your PPC performance with key metrics from Google Ads and Semrush.

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Monthly Marketing Performance (HubSpot & GA4)

The Monthly Marketing dashboard template examines Google Analytics 4 and HubSpot Marketing for a complete view of traffic and user acquisition.

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Marketing Overview (HubSpot & Google Analytic 4)

This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.

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Website Audit Overview

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Website Leads Conversion Dashboard

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HubSpot Marketing + Google Analytics: Traffic Generation

This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.

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HubSpot + Google Analytics 4: Website Performance

This dashboard pulls in metrics from HubSpot Marketing and Google Analytics 4 to give a high level overview of how your website is performing.

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Keyword & Views GA4 & GSC Dashboard

This dashboard tracks how keywords are ultimately translating to pageviews.

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StackAdapt Advertiser Overview

Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.

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Vimeo OTT: Traffic Overview

The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.

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Amplitude Project Overview

Unlock actionable insights with Databox's Amplitude integration. Track Active Users, New Users, Session Length, and User Distribution by Region and Country for data-driven decision-making.

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Email Traffic Overview

The Email Traffic Overview dashboard shows the actions that visitors take on your site after they click into your site from an email.

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SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)

Seamlessly integrating GA4, Mixpanel, and Stripe. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.

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SaaS Marketing Dashboard (CMO)

Supercharge your marketing strategy with our "SaaS Marketing Dashboard (CMO)." Tailored for Chief Marketing Officers, it offers real-time insights for data-driven decisions. Elevate your marketing game effortlessly and drive SaaS success.

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Ahrefs SEO Enterprise Overview

Track and visualize important search ranking factors like your domain rank, referring domains, organic and paid keywords.

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SaaS Acquisition Funnel (GA4 + HubSpot + Profitwell)

Seamlessly integrating GA4, Mixpanel, and Profitwell. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.

Custom dashboard

Build custom Web Analytics dashboards

No design or coding skills necessary.

Learn more about Dashboard Designer

What is a Web Analytics Dashboard?

A web analytics dashboard displays your most important website data in one place and provides quick insights into how well your website is performing.

With the help of a web metrics dashboard, marketing and SEO teams are able to determine what’s happening on their site, which CTAs are most effective, and more, ultimately enabling them to make better data-driven decisions.

What Should Be Included in a WebAnalytics Dashboard?

A comprehensive web analytics dashboard should include any web data related to monitoring the performance of your website such as time spent on site, unique page visitors, page views, traffic sources, and bounce rate.

A carefully crafted web metrics dashboard should help inform your marketing and SEO strategy by answering how many people are seeing your website and pages, how many people are clicking from search engines to your pages, what is their average time on the page, and more.

How to Create a Web Analytics Dashboard

  • 2
    Name your dashboard
  • 3
    Select a data source
  • 4
    Drag-and-drop pre-built metrics from that source to your dashboard
  • 5
    Customize each metric block

Create a new dashboard using our Designer tool

Create a new dashboard using our Designer tool

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