Marketing

Approaches, tactics and advice for marketers

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Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?
Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Wondering what blog post length gets you ranking in the search engine results page (SERPs)? “Everyone will say ‘it depends,’ and it totally does,” writes ...

Author's avatar by Masooma Memon | Apr 9, 2024
What Are Marketing Productivity Metrics?
Marketing

What Are Marketing Productivity Metrics?

Is what you are working on moving the needle for your company? Are you spending your work time effectively? Do you want to make the ...

Author's avatar by Jessica Malnik | Jun 5
Marketing Benchmarks by Industry
Marketing

Marketing Benchmarks by Industry

Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...

Author's avatar by Nevena Rudan | Jun 26
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
Marketing

Google Analytics 4 Industry Benchmarks for 2023 and Beyond

If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...

Author's avatar by Nevena Rudan | Jun 25
Instagram Industry Benchmarks for 2023
Benchmark Statistics

Instagram Industry Benchmarks for 2023

If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...

Author's avatar by Nevena Rudan | Jun 3
Drive More Efficient Growth (📈 MTN #19)
Marketing

Drive More Efficient Growth (📈 MTN #19)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) GA4 benchmarks for SaaS and B2B companies Median performance in August 2023: Join this group to ...

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
The Best B2B Channels for Lead Generation in 2023
Marketing

The Best B2B Channels for Lead Generation in 2023

In today’s competitive business landscape, attracting high-quality leads and converting them into sales is the main source of your company’s success. It is important to ...

Author's avatar by Saffa Faisal | Jun 2
High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?
Marketing

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

One of the most frustrating experiences you can have is to create an ad that looks amazing on the surface. It is getting all of ...

Author's avatar by Jessica Malnik | May 29, 2024
27 Lead Generation Statistics and Trends for 2025
Marketing

27 Lead Generation Statistics and Trends for 2025

Lead generation statistics reveal that it’s the lifeblood of any business. But just how crucial is it, and how do you make the most of ...

Author's avatar by Davor Štefanović | May 28
10 Channels B2Bs Should Invest in 2024 (According to 160+ Marketers)
Marketing

10 Channels B2Bs Should Invest in 2024 (According to 160+ Marketers)

With so many different marketing channels available today, B2B marketers can quickly get overwhelmed when picking the right ones for their specific brand. And with ...

Author's avatar by Filip Stojanovic | Nov 4, 2024
How to Make a YouTube Video Go Viral (with 8 Easy Tips)
Marketing

How to Make a YouTube Video Go Viral (with 8 Easy Tips)

Know how to make a YouTube video viral? Even if you’ve had one or two videos go viral on the platform, cracking the code to ...

Author's avatar by Alexander B. Pavlinek | Jun 26
22 Best Service Page Examples in 2025
Marketing

22 Best Service Page Examples in 2025

How do you write a service page examples that turns more visitors into buyers? Writing a service page can be a daunting task because you ...

Author's avatar by Alexander B. Pavlinek | Jun 24
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