Marketing

Approaches, tactics and advice for marketers

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The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...

Author's avatar by Elise Dopson | Apr 9, 2024
How to Increase Your Video Watch Time on YouTube in 2023
Marketing

How to Increase Your Video Watch Time on YouTube in 2023

You may have heard the buzz about the YouTube 1000 subscribers and 4000 hours watch time debacle. Or, if you didn’t, in short, YouTube tightened ...

Author's avatar by Dann Albright | Jun 3
Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog
Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? Or, perhaps you already have an up and running blog, but it doesn’t help much ...

Author's avatar by Masooma Memon | Mar 19
28 Techniques for Increasing the Number of Referring Domains to Your Website
Marketing

28 Techniques for Increasing the Number of Referring Domains to Your Website

Just when you thought you had a handle on link building for your company, the SEO world introduced you to referring domains. Now what? Don’t ...

Author's avatar by Masooma Memon | Apr 11
How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?
Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

Working out your marketing agency retainer fee might be confusing initially. And, frankly, it might even take a few retainers in trial and error as ...

Author's avatar by Masooma Memon | Jun 26
Next-Level Content Productivity: How 200+ Marketers Harness Generative AI to Create Content
Marketing

Next-Level Content Productivity: How 200+ Marketers Harness Generative AI to Create Content

Ever since the release of ChatGPT last November, generative AI has been the number one topic in the online marketing community. And while human creativity ...

Author's avatar by Filip Stojanovic | Mar 5
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
Marketing

Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]

You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...

Author's avatar by Nevena Rudan | Jun 26
SEO Industry Benchmarks
Marketing

SEO Industry Benchmarks

SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...

Author's avatar by Nevena Rudan | Jul 1
46 Expert Tips for Boosting Organic Social Growth
Market Research

46 Expert Tips for Boosting Organic Social Growth

Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...

Author's avatar by Masooma Memon | Apr 9, 2024
14 High-Converting Product Page Examples (and Why They Work)
Marketing

14 High-Converting Product Page Examples (and Why They Work)

Creating high-converting product pages can be tricky, period. Luckily, if you’re stuck in a rut, you can always look at some product page examples to ...

Author's avatar by Masooma Memon | Apr 9, 2024
7 Actionable Ways to Improve Website Traffic Quality
Marketing

7 Actionable Ways to Improve Website Traffic Quality

If you are like most marketers, you want to see your website traffic go up and to the right. Seeing a chart with hockey stick ...

Author's avatar by Jessica Malnik | Apr 10
The 14 Best Online Communities for Promoting Your Content
Marketing

The 14 Best Online Communities for Promoting Your Content

Did you know that 91% of content gets zero organic traffic from Google? With increasing website traffic being a huge challenge for content marketers, we ...

Author's avatar by Elise Dopson | Jun 2
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